LOS ANGELES — ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters and pioneer of the fresh twist cap technology, today announced its expanded distribution to national grocery chain, Safeway, Inc. The announcement comes on the heels of ACTIVATE’S recent expansion to Stop & Shop and marks yet another big milestone in its continued expansion strategy and brisk growth.
The nutrient-enhanced water that keeps vitamins fresh in its patented twist cap will be available in approximately 1,300 Safeway locations and positioned in the functional beverage section of the store beginning in April 2014. Safeway will carry up to nine varieties of the 0 calorie, 0 sugar and naturally sweetened beverages, including ACTIVATE Beauty: Exotic Berry, ACTIVATE Defy: Pomegranate Blue, ACTIVATE Defend: Orange Twist and Raspberry Citrus, ACTIVATE Charged: Juicy Grape and Lemon Lime, ACTIVATE Balance: Fruit Punch. New to the ACTIVATE portfolio, Safeway will also carry ACTIVATE Rebound: Pineapple Coconut, in addition to their existing flavor, Passion Fruit.
ACTIVATE has realized double-digit growth during 2013 in select Safeway locations and expects continued success as they introduce the brand’s “mix to drink technology” to new consumers through divisions and the growing partnership with Safeway.
“ACTIVATE Drinks saw great success this year with an aggressive expansion into the East Coast through a variety of new retailers including Stop & Shop, Shaw’s and Market Basket,” said Anders Eisner, President of ACTIVATE Drinks. “We are kicking off 2014 with a national expansion into one of the largest grocery chains in North America, Safeway, increasing our efforts to make ACTIVATE Drinks available to the masses.”
ACTIVATE Drinks is a vibrant brand with an entrepreneurial spirit that aims to offer consumers functional beverages that help them lead a healthy lifestyle. In Summer 2013, ACTIVATE Drinks launched a robust advertising campaign, “Stop Vitamin Cruelty,” highlighting the core brand message of vitamin efficacy in a humorous way. Vitamins A, B5, B12 and C deteriorate sitting in water. That’s why ACTIVATE keeps its vitamins fresh in a unique twist cap, offering 10 varieties tailored to meet consumer needs. ACTIVATE contains 0 sugar, 0 calories, and is naturally sweetened with Stevia, providing a delicious beverage choice for people who want to GET ACTIVATED.
ACTIVATE Drinks retail for $1.99. To locate ACTIVATE at a nearby retailer and for additional information, visit activatedrinks.com.
About ACTIVATE Drinks
ACTIVATE offers a collection of innovative, nutrient-enhanced water beverages in a range of varieties, free of sugar, calories and preservatives, that makes it easy and convenient for consumers to GET ACTIVATED. ACTIVATE originated interactive cap technology in 2008, which keeps nutrients fresh and separate from water until consumption. ACTIVATE delivers a satisfying option that combines function and performance without having to sacrifice on great taste. To learn more about ACTIVATE, for a store locator or to purchase online, please visit http://www.activatedrinks.com. Follow ACTIVATE on Twitter at @ACTIVATEdrinks, visit on Facebook at http://www.facebook.com/activatedrinks.