Señorita, the leading THC margarita brand known for its delicious agave-based cocktails, is expanding its portfolio with 1777, a new non-alcoholic hemp-derived THC spirit. Available just in time for Cinco de Mayo, 1777 comes in a 750 mL bottle and includes 10 mg of hemp-derived THC per 1.5 fl oz serving. The new format gives consumers a simple, familiar way to enjoy THC, whether they mix a cocktail or sip it on its own.
1777 represents a natural evolution for Señorita, expanding the brand into the fast-growing THC spirits category. Designed for sipping, mixing, and social occasions, 1777 stays true to Señorita’s focus on flavor, quality, and an approachable alternative to alcohol.
Crafted by acclaimed winemakers Joel Gott and Charles Bieler, 1777 brings established winemaking expertise and balance to the THC category. Smooth agave notes form the foundation, layered with uplifting Acapulco Gold terpenes and bright Mexican lime, with dragon fruit adding a soft touch of sweetness and a subtle hint of chili extract rounding out the finish. The result is a layered yet approachable flavor profile that is easy to drink, offering a familiar option to consumers who typically reach for a cocktail, just without the hangover.
The name 1777 honors the year when hemp cultivation formally expanded across the New World. From Mexico to America, it became a widely planted crop with new and diverse uses. Today, 1777 reflects that spirit of transformation, marking a new chapter in how THC is experienced.
“As Señorita has grown, we’ve heard from consumers that they want more ways to enjoy THC,” said Joel Gott, co-founder of Señorita and 1777. “With 1777, we brought our flavor-first approach into a spirit, using the plant in a way that feels modern and approachable. We made it the same way we make wine, focusing on balance, flavor, and creating something you genuinely want to come back to. The result is something that fits easily into the night and feels just as good the next day.”
The launch of 1777 builds on Señorita’s continued growth and innovation. In 2025, the brand introduced Ranch Water, a crisp and low-calorie non-alcoholic take on the cult favorite cocktail that combines tequila, soda, and lime. Señorita became the first THC beverage available at a major U.S. arena, Chicago’s United Center. The brand continues to lead the THC beverage category.
1777 is available for direct-to-consumer (DTC) e-commerce on SenoritaDrinks.com, as well as nationwide distribution at Binny’s and other leading beverage retailers. For more information and 1777 recipe inspiration, visit SenoritaDrinks.com or follow @SenoritaDrinks on Instagram.
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