Activate Drinks Expands East Coast Distribution

LOS ANGELES — ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters and pioneer of the fresh twist cap technology, today announced its expanded distribution to leading East Coast grocery retailers, Stop & Shop and Shaw’s. The news comes less than a year after the brand entered the East Coast market and marks a milestone in its continued expansion strategy and brisk growth.

The nutrient-enhanced water that keeps vitamins fresh in its patented twist cap will be available in 400 Stop & Shop locations and positioned in the enhanced beverage section of the store beginning in November 2013. Stop & Shop will carry six varieties within the ACTIVATE portfolio, including ACTIVATE Beauty: Exotic Berry, ACTIVATE Defy: Pomegranate Blue, ACTIVATE Defend: Orange, ACTIVATE Charged: Grape and Lemon Lime and ACTIVATE Balance: Fruit Punch.

To couple the news of Stop & Shop coming on board, ACTIVATE Drinks will also be available in 148 Shaw’s grocery stores throughout the Northeast. Stop & Shop and Shaw’s “make up 30% of the total US Food Stores in the Northeast Region,” according to a Nielsen report. *

ACTIVATE Drinks has been available to shoppers at Market Basket in the New England area for the past year and continues to experience double-digit growth in additional points of distribution throughout the New York Metro Market.

“ACTIVATE Drinks has seen great success on the East Coast since its debut in January, and the expansion into Stop & Shop, Shaw’s and Market Basket is an amazing next step for the brand,” said Reza Mirza, President of ACTIVATE Drinks. “This new distribution will certainly increase our efforts to make ACTIVATE Drinks a household name, and we look forward to the brand’s continued expansion throughout the country.”

ACTIVATE Drinks is a vibrant brand that has taken the East Coast market by storm since its introduction in January 2013. This past summer, ACTIVATE Drinks launched its first advertising campaign, “Stop Vitamin Cruelty,” highlighting the core brand message of vitamin efficacy in a humorous way. Vitamins A, B5, B12 and C deteriorate sitting in water. That’s why ACTIVATE keeps its vitamins fresh in a unique twist cap, offering 10 varieties tailored to meet consumer needs. ACTIVATE contains no sugar, no calories, and is naturally sweetened with Stevia, providing a delicious beverage choice for people who want to GET ACTIVATED.

ACTIVATE Drinks retail for $1.99. To locate ACTIVATE at a nearby retailer and for additional information, visit

About ACTIVATE Drinks 

ACTIVATE offers a collection of innovative, nutrient-enhanced water beverages in a range of varieties, free of sugar, calories and preservatives, that makes it easy and convenient for consumers to GET ACTIVATED. ACTIVATE originated interactive cap technology in 2008, which keeps nutrients fresh and separate from water until consumption. ACTIVATE delivers a satisfying option that combines function and performance without having to sacrifice on great taste. To learn more about ACTIVATE, for a store locator or to purchase online, please visit Follow ACTIVATE on Twitter at @ACTIVATEdrinks, visit on Facebook at