LOS ANGELES–(BUSINESS WIRE) — ACTIVATE, the innovative, enhanced vitamin beverage ideal for people with active lifestyles, today announced a two-year partnership with Philip Rivers, all-pro quarterback for San Diego and Josh Freeman, quarterback for Tampa Bay. Rivers and Freeman are teaming up with ACTIVATE to serve as brand ambassadors based on their appreciation of the line’s ability to deliver potent vitamin nutrition via a great-tasting beverage that helps athletes perform at 100 percent on and off the field.
“As a quarterback, my job involves a demanding travel schedule and also requires me to maintain peak physical condition. ACTIVATE has helped me balance my nutritional needs and fitness regime,” said Philip Rivers. “I love ACTIVATE drinks because they make it easy for me to stay hydrated, provide potent vitamins I need to stay healthy and they taste great.”
Through the partnership, fans will see Rivers and Freeman on the ACTIVATE website, social media pages including Facebook and Twitter, billboards, in-store signage, vehicle wraps and radio spots. ACTIVATE will also be giving away one “VIP Rivers Experience” and one “VIP Freeman Experience” where consumers will have the chance to win a meet-and-greet with the athletes.
“Whether I’m on the field training with my team, recovering from a tough game or re-charging after an intense workout, I rely on ACTIVATE to provide me with a dose of potent, fresh vitamins that keep me going,” said Josh Freeman. “I am excited about the opportunity to partner with ACTIVATE and to hopefully help other active individuals discover their drinks, which taste great.”
“As a company that strives to be a driver of healthy, active lifestyles, we look forward to collaborating with top-notch athletes Rivers and Freeman to provide ACTIVATE drinkers added experiences on- and offline,” said Jesse Merrill, director of marketing for ACTIVATE. “We’re also excited to know that the partnership will introduce a convenient way to make a healthier choice to pro football fans that may not yet be familiar with the brand.”
ACTIVATE drinks are revolutionizing the beverage landscape with a proprietary cap design that stores vitamins separately from the water, enabling the vitamins to stay fresh and potent. ACTIVATE drinks contain 0 grams of sugar, 0 calories and are naturally sweetened with stevia, offering a delicious beverage option for people who want to stay healthy, refreshed and live life to the fullest. ACTIVATE drinks provide A BOTTLE FOR THE BETTER ™. The Re-PET (PolyEthylene Therephthalate) or PCR (Post-Consumer Resin) bottle packaging is composed of 100 percent post-consumer recycled resins, the processing of which requires less energy and emits less pollution.