Ray Latif

Ray Latif

Managing Editor/Producer

Ray has been with BevNET since March, 2011. As managing editor/producer, Ray oversees strategic planning and content management for BevNET's Taste Radio podcast, BevNET Magazine, and video on BevNET.com.

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Posts by Ray Latif

Trading Up in Tea

Although tea is generally perceived as a better-for-you beverage, millennials are changing the way brands in the category think about innovation.

Expo West 2018 Video: Fresh. Organic. Ideas.

Natural Products Expo West 2018 got off to a fast start yesterday with its Fresh Ideas Organic Marketplace, a bustling, farmers market-style exhibition located outside the Anaheim Convention Center.

Winter Fancy Food Show 2018 Video: Savoring California

Savor California, an online showcase for gourmet food and beverage brands based in the Golden State, was once again represented at the annual Winter Fancy Food Show, In the following video, we spoke with beverage entrepreneurs affiliated with Savor California about why the state plays an important role for incubating emerging trends and concepts and how the organization supports their brands.

Taste Radio Ep. 81: How a Tech Perspective Helped Hint’s Kara Goldin Build a $100 Million Brand; An Iconic Interview with Billy Bosch

In this week’s episode of Taste Radio, we spoke with Hint Water founder/CEO Kara Goldin about how her experiences in tech helped shape the business strategy for the brand, which is nearing $100M in annual sales. We also speak with Billy Bosch, the co-founder/CEO of Iconic, who offered insight into lessons learned and key takeaways from his journey as an entrepreneur. And in the latest edition of Elevator Talk, we chat it up with Mikaela Ray, the Owner/CEO, of Mikaela's. This episode is presented by Sovereign Flavors.

NACS 2017 Video: Kobe Bryant, Michael Fedele Discuss BodyArmor’s Marketing Moves

BodyArmor brought out the big guns at NACS 2017 as investor Kobe Bryant and co-founder/chairman Mike Repole took center stage at the company’s booth on day one of the event, held last week at McCormick Place in Chicago. In an interview recorded at the booth, Bryant discussed his dual roles as an endorser and advisor in the company and how each have evolved since his initial investment in BodyArmor in 2014.

Taste Radio Ep. 80: GT’s Kombucha Founder: “Successful Businesses Come From a Pure Place”; Mission Mining with SnackNation’s Sean Kelly

Episode 80 features an interview with GT Dave, the founder and CEO of GT’s Kombucha. We also speak with Sean Kelly, the founder and CEO of SnackNation. And in the latest edition of Elevator Talk, we chat it up with Lilly Wunsch, the co-founder and COO of 4th & Heart. This episode is presented by Sovereign Flavors.

Taste Radio Ep. 79: Nourish Snacks’ Joy Bauer Has a Healthy Take on Indulgence; MGP, Remus and The Rye Whiskey Experts

In episode 78, we feature an interview with Joy Bauer, who's best known as the nutrition and health expert for NBC’s “Today” show and is the founder of granola bites brand Nourish Snacks. We also speak with Gus Griffin, the CEO of MGP, a leading supplier of premium distilled spirits that's played a key role in the emergence and development of the craft spirits segment. And in the latest edition of Elevator Talk, we chat it up with Marcel Gozali, the founder of avocado and coconut smoothie brand Avonut.

Taste Radio Ep. 78: Four Loko/Koia Co-Founder On Why Branding Is The Key to Winning; Turning the Corner on Peanut Allergies

Episode 78 features an interview with Chris Hunter, who is the co-founder of plant-based protein drink brand Koia and a co-founder of Four Loko. We also discuss the FDA’s new guidance on peanut allergies and how food brands are reacting, and feature an interview with the folks behind Shackleton Whisky. In the latest edition of Elevator Talk, we chat it up with 1 Shot Protein CMO Safir Jamal.