Last week PepsiCo removed bottled Stubborn Soda and Caleb’s Kola products from the market after discovering recent batches were inadvertently made with beet sugar. The craft sodas are normally formulated with Fair Trade Certified cane sugar and the gaffe was the result of a supplier error, according to the company.
In a recent interview recorded for this edition of the BevNET podcast, Hippeas founder Livio Bisterzo credited the rapid success of the brand to marketing that’s less about the functional attributes of the snacks and more about reaching a broad base of consumers.
In this edition of Press Clips: Bulletproof is headed to the Big Apple; one year after Berkeley, Calif.’s tax on sugar-sweetened beverages took effect, citywide sales of sugar-sweetened drinks fell by nearly 10 percent; the first colorless coffee in the world hits the market.
Last week BevNET sat down with IRI CEO and president Andrew Appel who discussed the global market research firm efforts to detangle and optimize an ever-evolving and complex web of sales and consumer data, why he believes that “voice is the next platform” for data collection and how IRI is expanding its use of artificial intelligence to "automate away the simple."
Adam Melonas has a pretty simple mission: he wants you to eat tasty, healthy snacks. The Australian-born chef and entrepreneur is the founder and CEO of Chew LLC, a Boston-based food incubator, whose primary focus is to recreate legacy snack brands from “the ground up, inventing new processes to make them more nutritious and delicious every time.”
In Press Clips: PepsiCo has pulled the plug on a major marketing campaign featuring celebrity Kendall Jenner following a hailstorm of criticism about one of its ads. JAB Holding Co. will add another major feather to its cap with the acquisition of fast-casual restaurant Panera Bread.
Runa, a maker of guayusa-based teas and energy drinks, has tapped veteran beverage executive Alex Galindez as its new CEO. Galindez, who was most recently the general manager of organic cold-pressed juice brand BluePrint, takes the reins from Runa co-founder Tyler Gage, who has a new role as chairman of the company.
In this edition, Howard Telford, a senior beverages analyst with market research firm Euromonitor shared his thoughts on pertinent trends affecting new product development as viewed at Expo West and beyond. This podcast also includes a conversation with Michel Boissy, the CEO and co-founder of cold-pressed juice company FreshBev, the maker of the Ripe brand of juices and cocktail mixers.
Chris Hopkins wants to take you on a tropical vacation. His mode of transport? Coffee. A longtime beverage sales executive, Hopkins recently launched Blue Island Coffee, a brand designed to carry consumers “away from their daily routine through coffee innovation.”
In this video, BevNET’s John Craven and Ray Latif examine current trends in the dairy alternative category through the lens of the product developments on display at the recently-concluded Natural Products Expo West 2017.
Included in this edition of the BevNET Podcast are interviews with Dirty Lemon's Zak Normandin and Alpha Dominche's Thomas Perez, exploring how outside-the-box thinking shaped their respective companies.
In an interview with BevNET CEO John Craven, WTRMLN WTR founder Jody Levy expressed optimism that, with key pieces in place, the cold-pressed watermelon juice brand is primed to grow beyond its roots in the natural channel and into more conventional retailers.
At Natural Products Expo West 2017, organic juice stalwart Uncle Matt’s continued its foray into functional beverages with the debut of a new Organic Energy juice that is formulated with organic coffeeberry and ashwagandha, and extended its probiotic water line with two new varieties.
In an interview recorded at Natural Products Expo West 2017, Asprey discussed his role as an evangelist for bio-hacking foods and his vision for mainstreaming the concept. He also shared his take on Bulletproof-style RTD beverages coming to market and what it means for the company’s upcoming launch of its own RTD coffee.