NACS 2018 Video: KÖE Kombucha Looks to Differentiate Via Shelf-Stability, Flavor
In an interview at the NACS 2018 show, which was held Oct. 7-10 in Las Vegas, Jared Smith, the VP of Sales for beverage developer and incubator Stratus Group, which markets canned kombucha maker KÖE and alkaline water brand Perfect Hydration, said that while the brand’s shelf-stability may be attractive to current kombucha drinkers, the products are specifically formulated to attract new consumers to the category.