Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

LANSING, Mich. (June 25, 2026) – After 90 years roasting expertly crafted hot coffee, Paramount Coffee introduces its first cold innovation: Joe Knows Coffee® Cold Brew. The ready-to-drink (RTD) coffee comes in 12-ounce cans in four rich flavors: Caramel Café, Mocha Mo-Joe, Vanilla Chill, and Tall, Dark and Handsome. The premium coffeehouse-style beverage offers grab-and-go caffeinated refreshment in a can, plus foodservice, restaurant, and convenience store operators can serve it as a base for specialty drinks customized with syrups, cold foam, whipped cream, caramel, or dessert-style toppings. It’s an easy way for operators to offer a premium cold coffee without added equipment, labor, or complexity.

Cold brew is a hot trend according to data from the National Coffee Association. The Fall 2025 National Coffee Data Trends report shows that 21% of American adults had a cold brew coffee in the past week, representing an increase of 50% since 2020. Gen Z prefers chilled coffee over hot, as 40% choose to drink cold or iced, while 17% prefer frozen.

“Joe Knows Coffee Cold Brew will appeal to consumers seeking a smooth, ready-to-drink premium cold brew from a fun brand,” says Rich Schaafsma, President, Paramount Coffee. “From an operator standpoint, the biggest benefit is simplicity. They can sell the RTD cans or add them to the menu as customizable drinks to attract consumers seeking Instagrammable specialty beverages.”

Introduced in 2009, the Joe Knows Coffee brand is the best-selling ground coffee from Paramount Coffee. Crafted from high-quality 100% Arabica beans, the coffee is sourced from the finest coffee growers in the world. Joe Knows Coffee is available in single-serve pods, creative flavors, seasonal packaging, and now RTD cold brew in cans.

Cold brew differs from iced traditional coffee; it’s made by steeping coffee in cold water for several hours, producing a less bitter, smoother taste.

Available now to retailers and foodservice operators, Joe Knows Coffee Cold Brew is packed 12 cans per case and is shelf stable for one year, making it easy to store and manage inventory. Choose from four smooth flavors:

• Caramel Café offers sweet, buttery, and warmly toasted notes with a subtle nutty finish.
• Mocha Mo-Joe is smooth and indulgent with bold cocoa and a refined bittersweet finish.
• Vanilla Chill presents a velvety vanilla, buttery sweetness with subtle notes of caramel and dried fruit.
• Tall, Dark and Handsome is rich, bold, and dark roasted with a uniquely smooth finish.

Founded in 1935, Paramount Coffee is a 100% employee-owned company dedicated to roasting expertly crafted coffee that enriches lives. The company combines the agility and responsiveness of a craft roaster with big league experience, providing premium-quality coffee, innovative blends, and packaging solutions that help customers stay ahead of evolving consumer trends. As a true partner in its customers’ success, Paramount delivers customized coffee solutions sourced with integrity, including farm-direct and organic options. Available in a wide range of flavors and formats, Paramount’s coffees are served in restaurants nationwide and available through retail and online channels. For more information, visit ParamountCoffee.com or follow on Instagram and Facebook.

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