Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray has been with BevNET since March 2011 and oversees strategic planning and content for the Taste Radio podcast, BevNET's education platform and various aspects of BevNET conferences.

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Posts by Ray Latif

Expo East 2017 Video: Trends and Insights

As expected, Expo East 2017 was a key showcase for innovative and on-trend product launches in both nascent and established beverage categories. Sorting through the nearly 200 drink exhibitors at the event, BevNET's John Craven and Ray Latif offer their take on the most notable and impactful new products for the industry in the above video.

Taste Radio Ep. 75: Grandy Oats’ Founders on Why Authenticity Matters; The Evolution of Plant-Based “Meat”

Taste Radio Ep. 75 features an interview with Aaron Anker and Nat Peirce, who are the co-founders of organic granola maker Grandy Oats. We also explore the growing market for plant-based meat in the latest edition of Why is This a Thing? And we chat with Cindy Kasindorf, the co-Founder of Remedy Organics in this week’s Elevator Talk. This episode is presented by Virun.

Taste Radio Ep. 73: How Can Premiumization and Portland Define a Rich Career? Ask Joth Ricci.

This week’s episode of Taste Radio features a captivating interview with Joth Ricci, a veteran beverage executive with one of the most diverse, interesting and impactful track records of anyone in the industry. Over a 17-year career, Ricci has held roles as president of Stumptown Coffee, president and CEO of Jones Soda and managing director with beverage investment and advisory firm First Beverage Group. We recently traveled to Portland, Ore. to meet with Ricci, who is currently the president/CEO of Adelsheim Vineyard.

Koa Ceases Operations, Founder Joins Dirty Lemon as COO

Unable to secure the necessary funding to continue production of its uniquely formulated beverages, Koa has shut down. Launched in 2009, the company developed a proprietary process to extract sugar and calories from a blend of fruit and vegetable juices, resulting in a clear, nutrient-rich drink that Koa marketed as “olakino.”

Taste Radio Ep. 69: Jon Sebastiani Is Kraving The Next Big Thing; Staying Hungry with Marketing Guru Greg Fleishman

This week’s episode of Taste Radio features a wide-ranging conversation with Krave Jerky and Sonoma Brands founder Jon Sebastiani. Recorded at the 2017 Summer Fancy Food Show, Sebastiani delved into his background in the food and beverage industry as an heir to a legacy wine family and talked about what spurred him to strike out on his own with Krave.

Drake Invests in MatchaBar, Whole Foods Picks Up RTD Line Nationwide

Matcha beverage maker and retailer MatchaBar is nearing completion of a new Series A funding round that includes rap icon Drake as an investor. The $2.5 million round is expected to close within the next few weeks and comes on the heels of a new national distribution deal with Whole Foods.