Barcode

After eight months selling just a single SKU, Cadence is eager to make up for lost time with a new slate of products including more drinks, plus bars and powders.

Justice Haynes is hoping to bring some of his rising star to startup juice brand Loom, as the University of Michigan football player has taken an equity stake in the business as part of a new NIL deal last week.

Sports drink maker Barcode is now the official performance drink of both the San Antonio Spurs and the Miami Heat with five-year deals granting the brand marketing in-arena as well as additional distribution opportunities.

In this video, Bar Malik and BevNET managing editor Martín Caballero discuss how Malik’s unique background as director of performance for the New York Knicks informed his approach to launching a hydration brand and how authenticity was the key to winning “Wemby.”

Hydration drink brand Barcode is expanding its presence across Texas by going chainwide with grocer H-E-B this week. Also, Prebiotic soda brand Poppi is now the exclusive soda for Juice Press stores. The juice bar chain announced this week that the brand is now rolling out to all 80 of its locations nationwide.

Functional beverage brand Barcode has been building its business through tight connections in the NBA. Now, the L.A.-based brand is upping the stakes from players to teams, announcing today it has been named the official fitness water of the Brooklyn Nets.

Sports drink maker Barcode has partnered with New York City DSD house Rainforest Distribution, the company announced today, setting the stage for the L.A.-based brand to build a presence on the East Coast.

After testing the market for a premium sports drink for the past two years, Barcode is ready to move into national distribution. Recently, the fitness water hired a new COO to help scale the brand for a larger distribution push and new innovation in 2023.

BARCODE, a functional hydration beverage brand founded by former NBA trainer Mubarak Malik, has closed a $2.2 million funding round with participation from Erewhon Market; also, BioSteel CEO John Celenza offers his insights on the brand’s channel strategy.