GOOD4U: Calorie Burner

The zero calorie “calorie burner” formulation of Good4U’s “athletic supplement” line is a stevia sweetened raspberry green tea beverage. As demonstrated by the last sentence, there is a lot to take in when it comes to this product. It’s part sports, part tea, part zero calorie, and part recovery, with none of these elements really being the focal point. That’s evident in both flavor and packaging. Starting with the flavor, it tastes like a standard raspberry flavored diet green tea, with a somewhat heavy stevia finish. Functionally, the product has B vitamins, vitamin D, garcinia cambogia fruit rind, green tea extract, hawthorn berry powder, yerba mate leaf extract, gymnema sylvestre, dandelion root extract, guarana seed extract, and resveratrol. The packaging, which is a 16 oz. PET bottle is, as we previously hinted, a busy looking product that seems be going for a very broad reach, but instead lacks in focus and aesthetic appeal. Simplifying the package and focusing on the logo (which is definitely suitable) and making it easier to understand the flavor and function would help this drink big time.