New Partnerships Score by Energizing and Refreshing Chicago Sports Fans CHICAGO–(BUSINESS WIRE)–Coke Zero is ushering two new members into the Coca-Cola Family this fall that exemplify the “enjoy everything” spirit of the brand. Linebacker, Brian Urlacher and Chicago Blackhawks’ Alternate Captain and Forward, Patrick Sharp have signed endorsement deals to represent the Coke Zero brand. […]
Diet Coke cans are about to get a new look. Beginning on Sept. 1, The Coca-Cola Co., Inc. will switch to a previously limited-edition design for Diet Coke cans, according to Advertising Age. The design, which was introduced last fall, features an oversized black “D” and red “k” cropped from the Diet Coke logo and a silver background, and represents the first time that Coke has made a permanent change to Diet Coke’s packaging in over five years.
The Coca-Cola Co. Inc. has introduced a new line of tea and juice drinks for its FUZE brand as it prepares to hand over distribution of Nestea to Nestle Waters North America (NWNA) at the end of 2012. Earlier this year, Coke and NWNA announced that they would alter their 20 year partnership and marketing agreement of the Nestea brand to focus away from North America.The new FUZE offerings include a lemon tea, a tea and lemonade blend, and a strawberry lemonade.
Coca-Cola Freestyle, an on-premise soda delivery system that allows consumers to build custom tailored beverages, is gradually making its way into convenience stores and recently gained a new partner in Massachusetts-based Tedeschi Food Shops. While Coca-Cola initially targeted restaurant chains for Freestyle, the cola giant began to test the soda fountain machines in c-stores late last year and is aiming for continued expansion in the channel.
Coca-Cola Kicks Off New Partnership With $5,000 Donation to “The Bus Stops Here” Foundation PITTSBURGH–(BUSINESS WIRE)–Combine ice-cold Coke Zero® refreshment with a legendary Pittsburgh football superstar and the 2012 season doesn’t get more refreshing! Beginning next month, Coke Zero® and legendary football star Jerome Bettis will team up to provide Greater Pittsburgh football fans with […]
Atlanta-area facility’s landfill-gas-to-energy system key factor in recognition ATLANTA–(BUSINESS WIRE)–Coca-Cola Refreshments earned the No. 3 spot on the U.S. Environmental Protection Agency’s (EPA) list of the largest on-site green power generators. EPA’s Green Power Partnership includes more than 1,300 organizations recognized for their support of alternative energy to reduce their environmental impacts. A key factor […]
The EKOCYCLE Brand Takes Sustainable Living and Recycling to the Next Level; Anchor Partners Include Beats by Dr. Dre® and New Era® ATLANTA–(BUSINESS WIRE)–Global musical artist and producer will.i.am and The Coca-Cola Company are collaborating with other iconic brands to inspire a global movement with the launch of EKOCYCLE™ – a stand-alone brand initiative dedicated […]
Coca-Cola Invites the Globe to Move to the Beat™ Of London 2012 Olympic Games LONDON–(BUSINESS WIRE)–As the clock ticks down to the Opening Ceremony of the London 2012 Olympic Games, Coca-Cola is ramping up for the brand’s largest-ever Olympic Games activation. Never before in the Company’s 84-year Olympic partnership has the brand gone for marketing […]
Odwalla Garden Organics carry the United States Department of Agriculture (USDA) Organic Seal HALF MOON BAY, Calif.–(BUSINESS WIRE)–Since 1980, Odwalla has captured the goodness of fruits and vegetables in its nourishing beverages, delighting the taste buds of millions. This summer, the brand is branching out and expanding on its popular Odwalla Organic Carrot Juice flavor […]
ORLANDO, Fla.–(BUSINESS WIRE)–Moms will be inspired to take their families “on the go with D.O.” this summer thanks to a new consumer promotion from Coca-Cola. Coca-Cola kicks off “On the Go with D.O.,” a My Coke Rewards promotion offering a once-in-a-lifetime opportunity for moms to bring 2008 Olympic bronze medalist and 2012 Olympic hopeful David […]
Vending Machine Offers Surprise Moments of Happiness at the World of Coca-Cola Now through Sept. 3 ATLANTA–(BUSINESS WIRE)–They have appeared around the world and on U.S. college campuses, and now a Coca-Cola Happiness Machine has struck again – but in a way like never before. Starting just in time for the first day of summer […]
ATLANTA–(BUSINESS WIRE)–Powerade, the Official Sports Drink of the London 2012 Olympic Games, is offering athletes from around the world the unique opportunity to train with professional athletes and coaches at the Powerade Sports Academy during London 2012. As part of the Powerade “Power Through” campaign for London 2012, amateur athletes who live and breathe sports […]
Packed with delicious taste, these portable 15.2 fl. oz. juice drinks are perfect for those on the go HOUSTON–(BUSINESS WIRE)–Introducing two, delicious juice drink flavors from Minute Maid – new Minute Maid Fruit Punch and Strawberry Passion. Both bring together a blend of tasty fruit flavors to keep your taste buds busy! And because they […]
Hip Hop Hall Upfront Preps $100M in Official Sponsorships From Brands, Advertisers, and Record Labels for Naming Rights, Marquee, Floors, Exhibits, Bar and Live Entertainment Stages NEW YORK, Jun 18, 2012 (GlobeNewswire via COMTEX) — The Hip Hop Hall of Fame Museum and Entertainment Complex that is set to open in Midtown Manhattan is poised […]
