Loverboy
by Loverboy, Inc.
Official Brand Overview
Loverboy is a better-for you adult beverage & lifestyle brand launched on national television in 2019. It's Sparkling Hard Tea is a premium alternative to hard seltzers at just 90 calories and 0g sugar. Flavors include White Teach Peach, Hibiscus Pom, & Lemon Iced Tea. Loverboy experienced exponential growth upon its formal launch in 2020, becoming the #4 hard seltzer & #2 hard tea in Massachusetts. They're also sold in NH & WI by A-B distributors, and will be relaunched in NY this January by Manhattan Beer Co. Due to unprecedented 100% organic pull (i.e. no sales or marketing budget), Loverboy has been operating on a zero inventory basis since April 2020, experiencing prolonged out-of-stocks each month. Now that its supply chain and co-packer relationships have been bolstered, Loverboy will be rapidly expanding in 2021. Loverboy was founded by Kyle Cooke, best known for starring in Bravo TV's Summer House as the resident entrepreneur. He and his fiancé Amanda Batula (also on the reality show) are building the company from scratch for all to see on TV (Season 5 will air in Q1 '21). Their goal was to create an authentic brand and put a new twist on ready-to-drink, thirst quenching alcoholic beverages by designing premium products for the health-conscious consumer. Since expansion via the beer wholesaler channel takes time, and because consumers seeking RTD cocktails also need premium alternatives, Loverboy launched a line of bubbly canned cocktails to be sold online. The Loverboy Spritz is crafted to resemble a freshly-shaken cocktail with only 100 calories and zero added sugar, delivered to your doorstep in 44 states. Launched in April 2020 with one SKU, Loverboy now offers 3 Spritz flavors sold separately or in a variety pack (Passion Fruit Guava, Mango Peach & Blueberry Lemon Basil). Both product lines focus on delivering a great tasting guilt-free sipping experience while eliminating the dreaded sugar hangover.
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