LIVERPOOL, England–(BUSINESS WIRE)–Liverpool Football Club today announced Gatorade as the Reds’ Official Sports Nutrition Partner. The Club and U.S. based-brand will commence a three-year partnership, fueling the LFC Team including Steven Gerrard, Daniel Sturridge and Philippe Coutinho. As well as Gatorade supplying product, the Club’s backroom staff will also have access to the Gatorade Sports […]
PURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live today with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on […]
SANTA CLARA, Calif. — The CTO Forum and PepsiCo today announced that Dr. Mehmood Khan, executive vice president and chief scientific officer for PepsiCo, has been appointed to the CTO Forum Advisory Board. The CTO Forum brings together senior technology executives and business leaders in order to discuss and collaborate on key technology issues facing the […]
PURCHASE, N.Y. — TM Pepsi is kicking off the 2013 NFL season by celebrating the intense passion and unbridled excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign entitled, “Are You Fan Enough?” TM Pepsi will enhance the fan experience throughout the season by bringing them […]
For beverage sales in convenience stores, Labor Day was the strongest holiday weekend thus far in 2013, according to a survey conducted by Wells Fargo Securities. The survey, which represents beverage retailers from more than 10,000 C-store locations across the country, indicates that C-store beverage sales increased by 4 percent over the long weekend.
PURCHASE, N.Y. — Today, Pepsi MAX will air the brand’s new TV commercial to support its latest, and biggest, gaming campaign. Debuting just ahead of the official NFL season, the ad, titled “Disappearing Sanders”, is the television expression of the current Pepsi MAX promotional campaign bringing excitement to fans by inviting them to unlock a […]
PepsiCo hasn’t admitted defeat, but it continues to build away from its flagship. Next year, the soda giant will soon join the thriving premium water category with the launch of a new brand called Om, according to a recent report in Beverage Digest.
ATLANTA — Today, Feed The Children and PepsiCo partnered with Compassion Atlanta and Walmart to distribute two tractor-trailers full of food and essentials to help 800 Atlanta area children and families in need. Families received food and essentials at Compassion Atlanta (1300 Joseph E. Boone Blvd.) in Atlanta. PepsiCo is a longtime Feed The Children partner and today […]
Trian Partners, a New York-based investment firm founded by activist investor Nelson Peltz, is calling for PepsiCo to acquire Mondelez International (formerly Kraft Foods), which owns popular brands such as Oreo, Nabisco, Cadbury and Trident. Trian’s desired plan aims for PepsiCo to morph into more of a global snacks company.
On the Fourth of July, when you were busy grilling burgers, struggling to tolerate family members and watching fireworks, The Coca-Cola Co., Inc. was busy operating an aggressive promotional push. Wells Fargo, a financial services company that provides market research, said that this strategy, if not excessive, could be “quite shrewd.”
PURCHASE, N.Y. — Pepsi is calling all fans to move it like Beyonce for a chance of a lifetime. Starting Thursday, July 4, fans who submit a 10 second dance video clip themed after Pepsi’s latest TV commercial featuring Beyonce may be eligible to win the chance to appear in a unique “super fan” music video […]
The package accounts for only 2 percent of all soft drinks sales, but The Coca-Cola Co. and PepsiCo are looking at glass bottles as a potential growth area for a category mired in decline, according to a recent article in The Wall Street Journal. Buoyed by gains in the sale of soda in glass bottles and the premium price commanded by the package, the cola giants are increasing the availability of their products in glass.
PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton Iced Tea, America’s number one portfolio of teas, alongside singer and actress Katharine McPhee, celebrated the arrival of the summer solstice – the longest and brightest day of the year – by unveiling a one-of-a-kind illuminated installation to provide 24-hours of light to New Yorkers. The giant, luminous orb, aptly […]
Bold Iced Tea Brand Teams with VICE Media and Remezcla on Lifestyle Content Partnership PURCHASE, N.Y., June 5, 2013 /PRNewswire/ — Brisk® Iced Tea today announced a new multi-dimensional digital channel editorially curated by Noisey, VICE’s music channel and Remezcla – www.BriskBodega.com – that will provide fans with up to the moment access to urban cross-cultural trends, artists and events. […]
