Official Brand Overview
Reload is an energy drink that was launched in Montreal in 2003. After ranking first in sales in Quebec province in the first week and 3rd in Canada the same year, Reload made a name for itself with a new format (330ml) and a convenient plastic bottle. Other than its trendy packaging, the product itself was very impressive in focus groups, especially for taste tests and the actual effectiveness of the product. Reload Black - Extreme is the best seller so far, having an extreme mix of active ingredients, herbal extracts and complex sugars.