Download BevNET’s Natural Products Expo West 2025 Booth Planner
To help you navigate all of the beverage-related exhibitors at Expo West 2025, we’ve produced a printable Booth Planner which lists companies both alphabetically and by booth number.
Expo West
Our BevNET and Nosh teams are covering the latest news and updates from Natural Products Expo West, the biggest trade show of the year for the natural and organic industry. Stay updated on new brands and product releases by following our coverage here and on social media.
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Featured Expo West Content
Additional Content
Caliwater Flashes Star Power with Demi Lovato; CEO Owens Brings Sales Focus
At Natural Products Expo West 2026 last week, singer Demi Lovato joined co-founders and actors Oliver Trevena and Vanessa Hudgens at the brand’s booth. In this video from the show, the trio discussed their experience being involved in the business end of a CPG brand.
Editors Talk Trends and Takeaways From Expo West
Reporting live at Natural Products Expo West in Anaheim, Calif., Nosh managing editor Monica Watrous and BevNET managing editor Marty Caballero highlight key themes and insights, from the development of the coconut water category to the proliferation of beef tallow and more.
Ten Months After Rebrand, Yerba Madre Eyes National Expansion
About 10 months ago, North American yerba mate pioneer Guayakí unveiled a major name change after 30 years in business, rebranding its entire portfolio to become Yerba Madre. Today, the company’s leaders say they couldn’t be happier with the results.
Pro Athletes Debut Creatine-Infused, NSF Certified Protein Bars and Shakes
Once confined to sports nutrition powders and gummies, creatine is pushing its way into the mainstream in new formats as a growing number of health-conscious consumers recognize the functional ingredient's benefits to everyday health.
PATH Water Enters Sports Drink Set
Refillable bottled water brand PATH Water is moving into sports hydration with four flavors of electrolyte-infused, flavored drinks.
Milkadamia Taps Former Diana’s Bananas Exec as CEO; Launches Oat Milk Slices
Plant-based milk brand Milkadamia appointed CPG veteran Neil Cox as CEO, succeeding founder Jim Richards, who will stay on with the company as an advisor.
Gym Weed Jumps Into Modern Soda
Gym Weed's new protein soda line is part of a larger group of new and established brands jumping into the growing set.
Smul Enters Functional Drinks, Heat-And-Eat Meals
South African plant-based nutrition brand Smul is adding four RTD functional drink lines and heat-and-eat meals to its portfolio.
De Soi Targets Daytime Use Occasions with Adaptogenic ‘Social Spritz’
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is pursuing daytime consumption with the upcoming release of a line of adaptogen-infused beverages featuring a lighter flavor profile.
Blue Monkey Acquires Local Weather, Updates Branding
Blue Monkey Beverages has acquired next-generation sports drink Local Weather as it seeks to build a functional drink platform.
Expo West: Plant Press Pushes Forward, Humm Flexes Formats
As we close out our Expo West coverage, we've got a first look at new branding from clean energy drink Plant Press, and a preview of new innovation from Humm Kombucha that takes the brand into new formats like shots, resealable aluminum bottles and nitro-infused cans. Plus updates from Gorgie and corn milk maker Maizly.
Expo West Gallery: Humm Doubles-Down, Pop & Bottle Doubles Up
We highlight more new products spotted at Expo West, including a pair of kombucha innovations from Humm, new flavored sparkling waters from Not Beer and Pop & Bottle's 2x strength cold brew.
Expo West: Jumex U.S. Chief Talks Odwalla Revival
In this interview from Expo West 2025, Carlos Madrazo, country manager for Jumex’s growing U.S. division, explains how Odwalla reflects the parent company’s ambitions to develop and expand beyond its core business in nectars.
Expo West Gallery: Drink Your Phytonutrients, Pop Your Protein
Expo West was a showcase for new functional beverages, from phytonutrient-enhanced water Daily Serve to Daytrip's yerba mate energy tea, but also for some eye-catching designs from Atomico and BrightLeaf.