Regional Sales Manager - SoCal

We’re looking for a Regional Sales Manager to lead sales across California. This is a high-impact, relationship-focused role ideal for someone energized by a fast-paced, entrepreneurial environment. You’ll be responsible for growing sales, managing brokers, deepening distributor and retail relationships, and expanding our footprint across both natural and conventional channels.

WHAT YOU'LL DO:

• Develop and execute regional sales strategies to grow revenue and increase brand visibility
• Identify and secure new business and distribution opportunities
• Optimize territory coverage and distribution for maximum market penetration
• Manage and hold brokers accountable to brand goals and performance metrics
• Partner closely with distributors like UNFI and KeHE to drive execution and market expansion
• Build strong relationships with retail buyers and store managers across key accounts
• Serve as a brand ambassador and resource for in-store activations, product education, and promotional support
• Work with Marketing, Operations, and Trade teams to align on launches, trade spend, and promotional campaigns
• Analyze sales and syndicated data (IRI, SPINS, Nielsen) to tell compelling stories and inform strategic decisions
• Monitor sales metrics and provide regular updates on territory performance and opportunities
• Deliver quarterly sales growth and actionable regional insights to support national strategies

WHAT YOU’VE DONE:

• 3–5+ years in CPG sales, preferably within beverages or other consumer packaged goods
• Proven success managing brokers and building retail relationships in both natural and conventional channels
• Experience working with KeHE, UNFI, and syndicated data (IRI, SPINS, Nielsen, Circana)
• Proficiency in Google Suite; experience with CRM and trade spend systems a plus
• Valid driver's license and willingness to travel within region

WHO YOU ARE:

• Entrepreneurial, curious, and solutions-oriented—you love to dig into challenges and drive results
• A relationship builder who thrives in cross-functional environments
• Organized and detail-oriented with strong time management skills
• Comfortable in both the weeds and the big picture—able to toggle between day-to-day execution and strategic thinking
• Confident and collaborative—able to speak up, stand your ground, and work through complex issues with others
• Enthusiastic about grocery and fascinated by how products get to shelf

WHO WE ARE:

At the forefront of the beverage industry, SYSTM Foods is building the future of functional refreshment. Through the strategic acquisition and growth of exceptional cold-chain beverage brands—including REBBL, Chameleon Organic Coffee, and HUMM Kombucha—we’re on a mission to deliver better-for-you drinks that fuel wellness, energy, and vitality.

Each of our brands offers unique health benefits—from organic, fair-trade coffee to plant-based protein and low/no-sugar gut health support. We are not just selling beverages—we’re crafting purposeful experiences that uplift lifestyles.