Area Sales Manager - LA/Orange County
Wet Hydration
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LA/Orange County Area Sales Manager
Key responsibilities for the role include growing our in-store business by visiting accounts to provide support and build relationships under the roof of the retailer. The ideal candidate is self-driven, motivated, outgoing, competitive, and eager to be a part of an exciting, fast-paced, innovative company that is disrupting the enhanced-water landscape.
Responsibilities:
- To execute trade merchandising standards across all channels of business
- To report field findings to your direct report daily
- Foster the development, sales, and promotion of the brand and build brand loyalty both regionally and at store level.
- Build and maintain relationships with key decision makers at the store level.
- Manage existing accounts and gain additional placements within stores, including secondary points of purchase and cold placement.
- Communicate successes, competition trends, deals, product introductions, and opportunities via weekly sales recaps to your manager.
- Execute available monthly deals at store level to maximize brand potential and eliminate out-of-stock situations.
- Identify locations that can benefit from in-store samplings/educations and facilitate with store manager/grocery manager.
- Execute P.O.S., cooler, and secondary placement opportunities using tools provided by your manager.
- Perform demos as needed.
- Plan and prioritize weekly strategies to optimize field time, hitting roughly 12-18 accounts daily, closing voids, increasing shelf presence, merchandising, and taking reorders from store managers.
- Ensure execution of new product launches, promotions, and secondary placements
- Effectively merchandise in-store with POS materials
- Wear and utilize branded gear (shirts, sweaters, hats) and keep cold products in your car or backpack for consumer sampling opportunities.
- Provide weekly recaps and updates from the field.
- Approximately 90% of your time will be spent in the field visiting accounts.
- Analyze opportunities quickly; able to execute company goals efficiently.
- Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving.
- Clean driver's license, reliable transportation, and proof of insurance required.
- Ability to lift 50 pounds.
- Must be able to use basic features in MS Office Suite (Outlook, Excel, Word, PowerPoint)
Qualifications:
- Passionate about the brand, inspired by what we represent, and eager to make an impact by bringing more consumers into Wet Hydration
- Fascination for understanding customer behavior; willingness to relentlessly pursue the goal of better reaching and understanding our consumer.
- Enthusiastic and comfortable working in a start-up organization (think rapid growth/ever-changing environment).
- Strong planning, organizational, and project management skills and excellent interpersonal, written/oral communication, and presentation skills a must.
- Ability to take initiative and work autonomously-you can run with something from beginning to end.
- Works well with ambiguity-can navigate in the gray and asks the right questions to get at the solution.