Director of Sales

POSITION OVERVIEW

The Director of Sales is a key executive leadership role responsible for driving topline revenue growth, ensuring margin goals are achieved, and accelerating Berri Organics’ national brand presence. This individual will lead all aspects of sales strategy and execution across retail HQ accounts, distributors, brokers, and field activation.

This is an outstanding opportunity for a strategic and entrepreneurial sales leader with a passion for early-stage brands, category disruption, and functional wellness beverages.

KEY RESPONSIBILITIES

·      Own the development and execution of Berri’s national sales strategy across all channels (natural, conventional, mass, specialty, and e-comm).

·      Manage and grow existing national and regional retail relationships while securing new distribution opportunities.

·      Oversee and optimize broker partnerships, distributor relationships, and key account management.

·      Lead field-level retail activation and promotional execution across regions.

·      Recruit, manage, and coach internal team members and external sales support partners.

·      Develop and maintain account-level sales reporting, forecasting, and trade spend tracking.

·      Lead new product launches and innovation rollout strategies across retail partners.

·      Represent Berri Organics at key trade shows, industry events, and customer meetings.

·      Collaborate cross-functionally with Marketing, Operations, and Finance to align on goals and go-to-market strategies.

·      Provide ongoing competitor and category insights to inform strategic decisions.

WHO YOU ARE

·      5+ years of progressive sales leadership experience in CPG, preferably in beverage, wellness, or natural products.

·      Proven track record of driving revenue and scaling emerging brands in early-stage or high-growth environments.

·      Experience calling on HQ buyers, managing national retailers, and leading distributor and broker networks.

·      Entrepreneurial mindset with the ability to thrive in a fast-paced, agile, and lean team environment.

·      Hands-on leader who can operate strategically while executing tactically.

·      Skilled in launching new products and maintaining velocity of existing SKUs.

·      Comfortable with data-driven decision-making, trade promotion analysis, and budget planning.

·      Strong interpersonal and communication skills with both internal teams and external stakeholders.

·      Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word, Outlook), IRI/Spins/Nielsen data platforms.

COMPENSATION & BENEFITS

·      Competitive Full-Time Salary

·      Performance-Based Bonus Potential

·      Health and Vision Insurance

·      401(k) Retirement Plan

·      Unlimited Vacation & Paid Sick Leave

·      Paid Holidays

·      Professional Development & Leadership Training

·      Industry Events & Networking Opportunities

PHYSICAL REQUIREMENTS

·      Must be able to sit, stand, talk, and operate a computer for extended periods.

·      Occasional lifting of up to 25 pounds may be required.

·      Must be able to travel frequently (approximately 50% of the time) and communicate effectively via phone, video, and email.