National & Export Sales Manager

Qualifications 

• 5+ years of sales experience with strong knowledge of beer and the beer industry
• Established network and connections within the national beer industry and distributors
• Advanced sales skills with proven track record of meeting/exceeding goals
• Strong interpersonal, presentation, and negotiation skills

Duties

• Grow Jester King’s National & Export presence through strategic planning and execution
• Ensure brand representation in chain off-premise retailers (HEB, WFM, TWM, Spec’s, Twin Liquors, etc.)
• Manage out-of-state distributor relationships
• Support ownership with production/sales forecasting using sales data
• Represent Jester King at out-of-state events and festivals
• Conduct wholesaler market to support sales efforts and strengthen relationships
• Establish and implement a national distribution plan with wholesalers to build core brand visibility
• Secure placements in key chain and high-profile national accounts
• Manage inventory efficiently using Ollie Order/Ops and ensure alignment with production
• Accurately forecast budgets to support sales goals and production planning
• Develop and execute an out-of-state business plan that grows Jester King through three product pillars:
• Core Brands – approachable, consistent, and recognizable
• Innovative & Modern Styles – seasonal, trend-forward, and exciting
• Legacy Fruited Mixed Fermentation Brands – farmhouse tradition and authenticity
• Expand into select markets by partnering with value-aligned distributors
• Balance dependability, innovation, and artisanal tradition to maximize brand impact
• Build and re-establish wholesaler relationships by:
• Maintaining strong partnerships across all markets
• Identifying gaps and strengthening communication channels
• Balancing direct sales growth with long-term wholesaler engagement
• Break into / advance key high-profile accounts by:
• Targeting national partners such as Whole Foods, Total Wine, Trader Joe’s, Costco, H-E-B, Kroger, Spec’s, and others
• Creating tailored strategies, presentations, and product placements to expand visibility nationwide
• Manage chain mandates by:
• Maintaining accurate chain cost files
• Coordinating with Production to avoid inventory gaps
• Partnering with the Texas Sales Manager to deepen integration into existing chain accounts
• Protecting and growing current placements in H-E-B, Whole Foods, and other retail partners
• Lead budget forecasting by:
• Managing and presenting accurate, actionable forecasts to ownership
• Analyzing sales trends, monitoring market performance, and building financial models
• Collaborating with ownership, finance, and production to set realistic sales targets
• Tracking progress, adjusting strategies, and optimizing profitability through disciplined financial planning