Field Sales Representative: Metro New York

Lawson’s Finest Liquids crafts and delivers the finest and freshest beer to delight our fans. We are a B Corp certified values-driven company with a focus on excellence, cultivating and supporting vibrant communities, and having fun. We are passionate about delivering world-class beer throughout our eastern U.S footprint and beyond.  

The Field Sales Representative (FSR) - Metro New York is primarily responsible for driving new on and off premise business for Lawson’s Finest Liquids, maintaining and growing our business with current accounts, and supporting the market through events and promotions. The FSR will report directly to our State Manager – NJ + Metro NY and is essential to making our distribution goals a reality. 

The Ideal Candidate:   

• Exudes natural charisma and has a friendly, outgoing personality. 
• Has a passion for the bev-alc and craft beer industry (and sales). 
• Possesses keen prioritization skills and is self-motivated. 
• Is organized, detail oriented, and has strong follow through with tasks. 
• Has the ability to maintain relationships with key stakeholders across our sales ecosystem, from retailers to distributors, and of course our tight-knit Lawson’s Finest sales team. 
• Possesses excellent communication skills 
• Is honest, hard-working, and authentic in their approach. We love what we do and we’re proud of our efforts. 

Primary Responsibilities: 

• Embody the company’s core values: be the finest, keep it authentic, take good care, focus on community and have fun. 
• Operate in alignment with, and pursuit of, Lawson’s Finest’s mission and vision. 
• Uphold B Corp ethos and general principles in business operations and interpersonal connections. 
• Conduct weekly visits to on and off premise accounts in Metro New York region, with a majority of the day-to-day work being done in New York City. 
• Proactive outreach to potential accounts via phone, email, or social media. 
• Work directly with distribution sales representatives in gaining points of distribution and increasing volume at current accounts. 
• Enthusiastically represent Lawson's Finest at festivals and organize promotions, tastings, and events as needed and requested. 
• Maintain accurate data on lead generation activities and sales pipeline progress within CRM system (KARMA – VIP). 
• Utilize VIP software and tools to plan and manage time and set weekly work plans with sales manager. 
• Ensure clear communication of Lawson’s Finest core values, goals, and brand message to consumers, accounts and wholesale partners. 
• Strengthen relationships with all external partners, keeping the Lawson’s Finest values in mind with every interaction. 
• Merchandising and quality assurance of product at retail, ensuring the Finest, Freshest, Always Kept Cold model. 
• Ensure package and brand visibility at accounts by optimizing package placement and Point of Sale in-store. 
• Work directly with their State Manager to ensure business objectives are met. 
• Analyze sales data and prioritize business objectives. 
• Focus on “problem solving” more than “problem identifying” with a proactive presence for accounts and our wholesale partner in Metro New York. 
• Ability to work collaboratively with sales managers and distribution partners. 
• Support sales and marketing strategies in new and existing distribution areas. 

Requirements & Expectations : 

• 2+ years of bev-alc field sales experience preferred (brewery, distributor, etc) 
• Aside from occasional trips to Lawson's VT headquarters, role is entirely remote in Metro New York, with expected daily travel throughout the sales territory. 
• Highly organized with ability to learn in VIP software, Excel spreadsheets and Microsoft Office Suite software; and internal tracking applications. 
• Willing and able to work nights, early mornings, weekends, and holidays as needed. 
• Able to maintain sobriety and professionalism working in settings where beer is flowing. 
• Knowledge of beer ingredients and the brewing process. 
• Ability to manage an assigned budget effectively.  
• Physically capable of a variety of duties including but not limited to repeated lifting of 30 pounds or more, and extended amounts of physical activity with prolonged standing and talking. 
• Valid driver's license, clear motor vehicle record, and reliable transportation 

Compensation: 

We offer a generous total compensation package, opportunities to give back, and yes — some of the finest beer you’ll ever taste.  

• This is a full-time, remote position 
• Starting salary: $65,000-$70,000 plus potential quarterly bonuses  
• Total compensation package includes:    
• Medical, Dental & Vision (90% of premiums paid for you and your family!)  
• Paid time-off   
• Profit sharing   
• 401k plan with company match   
• Wellness Reimbursement   
• Professional Development Opportunities   
• Tuition Reimbursement   
• Employee & Local Discounts   
• Life Insurance   
• Paid Family Leave   
• Paid Parental Leave   
• Five Year Sabbatical   
• Free EV Charging   
• Paid Holidays   
• Short- & Long-Term Disability Insurance 
• 
  

Lawson’s Finest Liquids is an Equal Opportunity Employer and committed to equity, inclusion and diversity. We believe that all forms of diversity make us better at everything that we do - fostering innovation and connecting us more closely to our customers and communities. Lawson’s Finest is especially interested in candidates that contribute to the diversity, inclusion and excellence of our organization. 

Lawson’s Finest Liquids provides equal opportunities to all employees and applicants for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, genetic disposition, neurodiversity, disability, veteran status or any other protected category under federal, state and local law.