Denver CO - On Premise Sales Representative

About DioniLife

DioniLife was founded on a simple belief: choosing not to drink alcohol should never mean compromising on taste, quality, or experience. As the first exclusively non-alcoholic beverage portfolio company created by industry leaders from some of the world's most respected beer and spirits organizations, DioniLife is redefining what adult drinks can be. Built by executives with decades of experience shaping global brands across beer, wine, and spirits, we bring the same standards of craftsmanship, innovation, and ambition to a new generation of beverages.

Our portfolio includes 2026 World Beer Cup Gold Medal Winning non-alcoholic beer brand Mash Gang, Mediterranean-inspired aperitif Pavari, and blue agave-based La Borosa—each created to deliver exceptional flavor, premium quality, and a genuine sense of occasion. We believe consumers deserve more choice. More choice when celebrating. More choice when socializing. More choice in how they live, connect, and enjoy life's moments. That's why every product in our portfolio is carefully selected, developed, or acquired with one uncompromising principle: it must be something we genuinely love to drink. At DioniLife, we're not simply creating alternatives to alcohol. We're building a new category of premium adult beverages—one where flavor comes first, inclusivity matters, and everyone has a seat at the table.

As we continue to expand across the United States, the United Kingdom, and beyond, our mission remains unchanged: to create world-class drinks that elevate every occasion while contributing to a more balanced, inclusive, and mindful future.

About the Role

DioniLife is seeking an On Premise Sales Representative to grow our portfolio throughout Denver’s hospitality community. This field-based role is exclusively responsible for the On Premise channel, including bars, restaurants, hotels, music venues, entertainment venues, and hospitality groups.

We are looking for someone who knows Denver at the neighborhood level: where people gather, which accounts influence local drinking culture, who makes beverage decisions, and how to build productive relationships with those operators.

You will own account prospecting, new placements, relationship development, and ongoing sales growth within your assigned Denver territory. Success means turning initial placements into lasting business through strong menu visibility, engaged staff, thoughtful programming, and consistent repeat orders.

What You’ll Do

• Win new On Premise accounts. Identify, prioritize, and secure placements in bars, restaurants, hotels, and other hospitality venues that fit DioniLife’s portfolio.

• Grow existing business. Increase sales within active accounts through additional portfolio placements, stronger visibility, staff recommendations, and consistent follow-up.

• Secure menu placements. Work with beverage directors, bar managers, and owners to feature our brands on beer lists, cocktail menus, non-alcoholic menus, and occasion-specific offerings.

• Build neighborhood depth. Develop focused account plans and efficient weekly routes that build a strong presence within Denver’s key hospitality neighborhoods.

• Develop lasting relationships. Become a trusted partner to owners, operators, beverage buyers, bartenders, servers, and hospitality groups.

• Educate account teams. Lead product tastings and staff training that equip teams to confidently recommend, serve, and sell the portfolio.

• Execute account programming. Partner with customers and DioniLife’s marketing team on tastings, menu launches, food pairings, and other activations that drive trial and repeat purchase.

• Partner with our distributor. Work closely with distributor On Premise teams through joint sales calls, product education, account follow-up, and coordination on orders and availability.

• Maintain strong account execution. Monitor inventory, reorder needs, menu listings, and agreed programming to support reliable availability and sustained sales.

• Manage territory performance. Keep accurate account records, prospect pipelines, visit notes, and next steps. Use sales and account data to prioritize opportunities and track results.

• Share market insights. Bring forward customer feedback, competitive activity, emerging venues, and opportunities to strengthen DioniLife’s presence in Denver.

What You Bring

• Relevant experience in On Premise beverage sales, distributor sales, hospitality account management, or a comparable role with demonstrated selling responsibility.
• A track record of developing customer relationships, winning new business, and growing account sales.
• Strong understanding of how On Premise accounts operate, including beverage purchasing, menu development, pricing, staff engagement, and service occasions.
• Confidence presenting products, leading tastings, handling objections, and asking for the business.
• The organization and initiative to manage a field territory independently while collaborating with sales, marketing, and distributor partners.
• Comfort using CRM tools, spreadsheets, and sales reports to manage activity and identify opportunities.
• Enthusiasm for premium non-alcoholic beverages and their place in the hospitality experience.
• Availability for regular in-person account visits, including evening and occasional weekend work aligned with customer needs.

Denver Residency and Local Market Knowledge — Required

Candidates must reside within the city of Denver and demonstrate a strong working knowledge of its key hospitality neighborhoods and districts, including:

• RiNo / River North Art District
• Five Points
• LoDo / Lower Downtown and Union Station
• LoHi / Lower Highland and Highland
• Berkeley / Tennyson Street
• Sunnyside
• Capitol Hill
• Uptown / North Capitol Hill
• Cherry Creek
• Baker / South Broadway
• Washington Park / South Gaylord Street
• Congress Park

Key Responsibilities

• Deliver Denver's annual DioniLife sales volume and distribution targets
• Serve as a local ambassador for DioniLife and its portfolio of innovative adult-beverage brands
• Complete an average of 50-60 account calls and/or brand activations per week in Denver's key neighborhoods
• Maintain a flexible schedule, including occasional evening and weekend work for customer meetings, events, samplings and brand activations
• Maintain an organized pipeline of prospective accounts, customer follow-ups, and sales opportunities
• Secure new placements of the total DioniLife portfolio--in close communication with our local distributor partner
• Increase retail sales execution in targeted On Premise accounts to grow rate-of-sale in existing accounts
• Build and maintain strong relationships with key bars, restaurants, venues, and hotel operators
• Identify, pursue, and open new accounts
• Conduct product samplings and consumer activations throughout Denver's key neighborhoods
• Discover new sales leads, community partners, and experiential opportunities that build brand awareness and trial
• Ensure DioniLife products are properly represented within priority accounts
• Assist with item-level demand planning by providing 30, 60, 90 day sales forecasts based on expected distribution gains, account activity, promotions, events, and local market trends
• Monitor account performance, inventory levels, market activity, and competitive trends to identify opportunities and potential supply needs

Job Requirements

• High energy, positive attitude, and a natural ability to create enthusiasm around the full DioniLife portfolio
• Valid driver's license with reliable transportation through the key neighborhoods in Denver
• Willingness to work a flexible schedule, including occasional evenings, weekends, tastings, events, and market activations
• Ability to lift, transport, and setup product, sampling materials, and event equipment as needed

Compensation & Benefits

Annual Base Salary: $80,000

Annual Bonus Potential: Up to 25% of Base Salary

Annual Company Stock Options: Performance-based awards

Medical/Dental/Vision: Coverage Available

401k: Coverage Available

Vehicle Assistance: Personal vehicle mileage reimbursement program