Field Marketing Specialist

Locations:

Detroit (MI/OH/KY)

East Bay or San Jose (NorCal)

Los Angeles or Orange County (SoCal)

Austin, TX

Milwaukee (WI/MN)

Chicago (IL/IN)

Position Overview

Good Boy Vodka is seeking a high-energy, organized, and relationship-driven Field Market Specialist to support sales growth, brand activation, and event execution within a designated market.

This role serves as the bridge between sales and marketing, helping ensure that Good Boy Vodka is not only sold into accounts but brought to life through samplings, promotions, events, and consumer engagement opportunities.

The ideal candidate is equally comfortable calling on accounts, coordinating event logistics, working consumer-facing activations, and managing the details that ensure successful execution in the market. This is an excellent opportunity for someone looking to build a career in beverage alcohol, field marketing, sales, or brand management.

This position will report to the National Events & Activations Manager and work closely with the Regional Sales Director, Area Sales Managers, Marketing Team, Brand Ambassadors, and wholesaler partners.

Key Responsibilities

Sales & Market Support

• Support the execution of local sales initiatives and market priorities
• Conduct regular account visits within assigned territory
• Build relationships with retail and on-premise account partners
• Assist Area Sales Managers with account follow-up and execution opportunities
• Identify opportunities for displays, placements, samplings, and promotions
• Communicate market intelligence, competitive activity, and account feedback
• Support distributor ride-alongs, market visits, and sales presentations when needed

Event & Activation Management

• Coordinate local samplings, tastings, promotions, and brand activations
• Proactively identify local events, partnerships, and grassroots marketing opportunities that increase brand awareness and consumer trial.
• Work select consumer-facing events and samplings throughout the market
• Assist with setup, execution, and breakdown of events
• Ensure all events are properly staffed, supplied, and executed according to brand standards
• Manage event logistics, timelines, and activation calendars
• Coordinate ambassador scheduling and event communication
• Track event performance and submit required recaps and reporting

Good Boy Ambassador and Promo Agency Coordination

• Serve as a local point of contact for Good Boy Vodka Brand Ambassadors
• Coordinate scheduling and staffing for assigned events and samplings
• Communicate event details, expectations, and logistics to ambassadors and agencies
• Ensure ambassadors have appropriate materials, products, and support needed for success
• Monitor event execution and maintain quality standards
• Verify event hours, reporting, and compliance through company software platforms

Administrative & Reporting Responsibilities

• Maintain accurate event and account activity records
• Utilize company software and applications for scheduling, reporting, and communication
• Submit timely market updates, event recaps, and monthly reports
• Track key performance metrics and assigned objectives
• Assist with inventory and promotional material management within market

Qualifications

• Bachelor’s degree preferred but not required
• 1-3 years of experience in sales, marketing, events, hospitality, beverage alcohol, or related field preferred
• Strong organizational and time management skills
• Excellent verbal and written communication skills
• Ability to manage multiple projects and priorities simultaneously
• Comfortable working independently in a fast-paced environment
• Strong attention to detail and follow-through
• Proficiency with Microsoft Office and VIP Karma
• Must possess a valid driver’s license and reliable transportation
• Ability to lift and transport promotional materials, event equipment, and product samples as needed

Travel Requirements

• Frequent travel throughout assigned market and surrounding territory
• Evening and weekend availability required for events, samplings, and activations
• Occasional overnight travel may be required
• Quarterly travel may be required for major company-sponsored events, festivals, trade shows, and national activations

What Success Looks Like

• Consistent execution of market visits and account support objectives
• Successful coordination and execution of samplings and activations
• Strong ambassador engagement and event staffing compliance
• Accurate and timely reporting
• Growth in account engagement, trial opportunities, and market presence
• Positive relationships with distributor partners, accounts, ambassadors, and consumers

Why Join Good Boy Vodka?

Good Boy Vodka is one of the fastest-growing brands in the ready-to-drink category, built on great-tasting products, authentic partnerships, and a commitment to giving back. This role offers the opportunity to work at the intersection of sales, marketing, events, and brand building while helping drive growth in one of the most exciting brands in beverage alcohol.

If you’re passionate about connecting with people, creating memorable experiences, and helping grow a nationally recognized brand, we’d love to meet you.