A lot can change in a year. Investors can come… and go. Sales and marketing strategies can start to work, or they can be altered and re-calibrated. New territories open, new challenges appear, companies get bigger, or they squeeze their budgets to maintain.
For Temple Turmeric, the year brought new funding, new varieties, broader distribution, and the risky move to a new name.
For Chameleon Cold Brew, the year brought new employees, an ongoing search for financing, new distribution, and the increasing pressure of a highly competitive category.
For Whynatte Latte, the year brought a reformulation, a vindication of an on-premise strategy — and the realization that its success meant scrambling to satisfy its new retailing demands.
The impact of these changes on a young company, and the ways owners handle them, will be discussed on stage during BevNET Live as part of our program on June 2nd and 3rd, as the founders of these three on-the-move brands dig into the kinds of differences a year makes.
With Chris Campbell, Jesse Altman, and Daniel Sullivan on a panel that takes them through the previous year to the present day, the beverage industry will benefit from the immediate past experiences of three thoughtful, driven, strategically conscious brand owners who have all shown a unique openness with regard to discussing their progress and objectives. This snapshot of the past year will provide the audience with a tremendous cross-section of the challenges that come up during the lifecycle of a growing beverage company.
BevNET Live New York will take place on June 2 and 3 at the Metropolitan West at 639 W. 46th Street in Manhattan. Seats are still available — please contact Jon Landis at firstname.lastname@example.org to register. Sponsorship opportunities may also be arranged by contacting John McKenna at email@example.com.
About BevNET Live: