(Last Updated: Dec 02, 2014 at 11:01 AM)
Blue Monkey has been selling coconut water for a while now, but this is the first time the company has marketed USDA Organic offerings. It’s also the first time that Blue Monkey has employed a 16.9 oz. Tetra Pak carton for its coconut water. On the surface, these elements have been available in other brands for quite some time. However, Blue Monkey is in a small minority when it comes to selling a USDA Organic AND not-from-concentrate formulation (although at this point, that, too, seems a bit late to the party). As for the taste of the liquid, it’s more on the salty than sweet end of coconut water. When it comes to pasteurized coconut water, this isn’t something that’s good or bad in our book -- it will ultimately be a matter of preference for the consumer. Packaging follows the same brand and style of the other Blue Monkey products, but the company has marked the top of the package with a green top to call out the fact that the product is organic and not-from-concentrate. From our perspective, this gets in the way of the design, both in terms of its aesthetics and functionality. Getting rid of the green -- and perhaps the "100% natural" callout (the phrase is redundant with the USDA Organic label in place) -- would definitely help it in the U.S. market (it’s also labeled for Canada and includes a French translation). Yet no matter what Blue Monkey does, this beverage feels somewhat like a commodity product rather than one that a consumer would be overly brand loyal to. Overall, it’s a fine product, but at this point in the life of the coconut water category, it’s not an overly innovative offering.