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Expo West 2024: Local Weather Forecasts Future of 'Mind + Body' Sports Drinks
Electrolytes aren’t enough these days. Within a space dominated by Gatorade (Pepsi) and BodyArmor (Coca-Cola), a new generation of function-forward, better-for-you hydration drinks are raising the stakes for a category that taps into an expanding consumer definition for both wellness and sports. Backed by a handful of influential investors and a foothold in Whole Foods, can Local Weather become the standard bearer for this emerging class?
In March, we caught up with Local Weather CEO and co-founder Jon Alagem at Natural Products Expo West to discuss how the brand’s adaptogen-powered proposition fits into the modern hydration set, the keys to the brand’s growth thus far, and introduces its new flavor, Wildberry.
In March, we caught up with Local Weather CEO and co-founder Jon Alagem at Natural Products Expo West to discuss how the brand’s adaptogen-powered proposition fits into the modern hydration set, the keys to the brand’s growth thus far, and introduces its new flavor, Wildberry.
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