Expo West 2024: Local Weather Forecasts Future of 'Mind + Body' Sports Drinks
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Electrolytes aren’t enough these days. Within a space dominated by Gatorade (Pepsi) and BodyArmor (Coca-Cola), a new generation of function-forward, better-for-you hydration drinks are raising the stakes for a category that taps into an expanding consumer definition for both wellness and sports. Backed by a handful of influential investors and a foothold in Whole Foods, can Local Weather become the standard bearer for this emerging class?
In March, we caught up with Local Weather CEO and co-founder Jon Alagem at Natural Products Expo West to discuss how the brand’s adaptogen-powered proposition fits into the modern hydration set, the keys to the brand’s growth thus far, and introduces its new flavor, Wildberry.
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