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Virtually Live 2020: Buyers, Believers, and Adapting Consumer Education
Presenter:
David Lemley - President + Head of Strategy, Retail Voodoo
Food & Beverage brands spend a lot of time telling people how different they are. But the quarantine, limited availability, and Google have shown us that in the consumers’ mind, most brands are interchangeable -- unless you start showing them you’re different. This interactive session and workshop will help introduce the new fundamentals of consumer education.
David Lemley - President + Head of Strategy, Retail Voodoo
Food & Beverage brands spend a lot of time telling people how different they are. But the quarantine, limited availability, and Google have shown us that in the consumers’ mind, most brands are interchangeable -- unless you start showing them you’re different. This interactive session and workshop will help introduce the new fundamentals of consumer education.
