BevNET's best of 2011 award for best carbonated beverage goes to Joia, a new startup CSD brand out of the Midwest.
What makes Joia so special is its unique approach to flavor. The company combines mellow fruit flavors with spices and herbs to create something that's extremely unique and addictive.
Additionally, the branding of their product is very clean and attractive, with whimsical looking graphics that are well executed and should be very appealing with consumers who are seeking a natural soda.
Ultimately, the panel really liked that this product felt both different and familiar, a combination that is difficult for many brands to achieve.