CSWISS

Best Packaging Innovation

CSWISS's new cardboard can, which is made by a European company called Cartocan, is a highly innovative and brand-appropriate take on the ubiquitous 250ml energy drink can.

Aside from having a softer feel in your hand, the cardboard makes for much more vibrant colors and helps the design for CSWISS really pop.

But for the panel, it ultimately came down to the fact that this is an innovation on a package format that has already proven itself and been massively successful.