Dream Water Shot
Dream Water is the winner of BevNETs Best Relaxation Drink or Shot for 2011.
While the product has been on the market longer than just this year, 2011 was definitely a big turning point for the brand, both because of the company's execution and because the function -- relaxation -- became validated by a plethora of products in the space.
And as far as those products go, Dream Water is the cream of the crop. Our panel loved the branding, the flavor, and their approach to describing the function of the beverage without making it seem like a pharmaceutical product.