Cool new organic intros from Bigelow Tea and Arizona Beverage

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FAIRFIELD, Conn. – Bigelow Tea® and AriZona Beverage® are bringing a delicious new line of organic green teas to the RTD marketplace. These new entries build on the strengths of their partnership: Bigelow Tea Company is a leading innovator in the specialty tea industry, and AriZona Beverage Company is a powerhouse in RTD.



Their new offerings in partnership are:

• Organic Green Tea Acai White Cranberry: Regarded as a miracle fruit by many, the acai berry’s tantalizing tropical flavor blends exquisitely with white cranberry to create a uniquely flavorful green tea.

• Organic Green Tea Original Green: The pure, clean flavor of perfectly brewed, all natural green tea . light, refreshing and rich in nutritional benefits.

• Organic Green Tea Lemon Ginger: Delightfully subtle yet tart, its delicate, lemony flavor is balanced with the gentle spice of ginger.

• Organic Green Tea Mango Lychee: Fantastically fruity! Juicy mango and exotic lychee combine for a unique and delectable taste of refreshment.



Rapidly Expanding Segment

Specialty Green Hot Tea has grown 36% over the past 5 years; with Bigelow being the top selling green tea brand in the country. Bigelow has been a key force in the explosive growth of green tea consumption, with ongoing entries and exciting new flavor blends that keep the category fresh and appealing.



The new RTD line reflects Bigelow’s proven expertise in quality and taste, and marries beautifully with AriZona Beverage’s expertise in packaging and distribution. Both companies share a belief that organic products need to be affordable, so consumers can frequently enjoy the pure, healthy benefits.





In these new, 100% natural, organic green tea products, the healthy benefits include:

• Rich in antioxidants

• Loaded with Vitamins: C, B3, B5, B6 and B12

• No artificial flavors or colors

• No preservatives



In an age of growing concern about the caloric content of RTD beverages, these new teas are refreshingly light . sweetened with just a touch of organic sugar cane, and only 50 calories per 8 fl.oz. serving.



Natural Fit

Equally committed to quality, Bigelow and AriZona find their partnership is “a natural.” Cindi Bigelow, president of the family-owned company, says that “Working with AriZona is refreshing and fun. Instead of following the standard business model, they run their business according to their own rules.and that means making a delicious product for great value in outstanding packaging. They never release a new product without the owner truly liking it! I think that is unusual in today’s marketplace but it’s exactly what we do at Bigelow. That is our entire focus – to make the best tasting teas at a price people can afford in attractive and protective, packaging.”



Because of this synergy, Cindi adds, “AriZona is delightful to work with. They are the perfect partners for our family company, which has been passionate about creating perfect tea products for more than 60 years!”



Luscious Graphics

The distinctive packaging wraps the bottles in tempting colors and attractive designs. The graphics with a clean fresh eye appeal sure to attract the younger RTD consumer to the Bigelow franchise. The 20-oz bottles will be sold in grocery stores, convenience stores and delicatessens. All bear the USDA/Certified Organic seals.



About Bigelow Tea Company



100 % family owned Fairfield, Conn.-based Bigelow Tea pioneered the specialty tea category more than 60 years ago. Bigelow takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America’s leading specialty Tea Company. The Bigelow Tea line includes more than 80 varieties of flavored, traditional, green, organic , herbal, decaffeinated teas and iced teas- including America’s number one specialty tea flavor, “Constant Comment®”.



In 2003, the company purchased and restored the Charleston Tea Plantation. Based on Wadmalaw Island just south of Charleston, South Carolina, the only tea plantation in America cultivates several hundred thousand tea bushes that are descendants of bushes brought from China during the 1800’s. The Charleston Tea Plantation has become a “must see” destination for tea lovers and tourists alike who visit the area from around the world and appreciate information and education about tea in addition to enjoying American Classic Tea and products which are produced from the tea grown on the premises



Bigelow Tea products are available nationwide including grocery, mass merchandisers, natural stores and food service outlets. Every variety can be found on the company website, (www.bigelowtea.com), along with an appealing selection of tea chests, tea accessories and other gift items. Tea lovers and enthusiasts will also enjoy interesting and entertaining related stories and facts by visiting the company’s blog (http://www.bigelowteablog.com).





About AriZona Beverage Company

AriZona Beverage Company is an internationally recognized brand name that is synonymous with quality ready-to-drink teas, herbal teas, and energy drinks. In 1992, John Ferolito and Don Vultaggio launched AriZona Iced Tea after recognizing the rapidly increasing consumer demand for these products. From its introduction in May of 1992 until today, the brand has been phenomenally successful.



Almost as popular as their product, AriZona’s unique packaging designs have continuously won international recognition for their creativity. Some of the accolades include the London International Advertising Awards for five consecutive years and overall best package in 2000, first place for package design from the MOBIUS Advertising Awards for four years, the International Brand Packaging Award, the Clear Choice Award. While most of these designs were created in-house by Don Vultaggio and his team, AriZona has collaborated with professional artist such as Peter Max and Buckeye Blake. For more information, please visit www.drinkarizona.com.