Gatorade to Launch Organic Variety
An organic Gatorade is coming in 2016. As reported by Fortune, PepsiCo’s CEO of North American Beverages Al Carey revealed the upcoming line extension at Beverage Digest’s Future Smarts conference. He credited development of the product to growing consumer interest in all things organic. Carey likened the move to PepsiCo’s recent announcement that Tropicana Pure Premium will bear a non-GMO verification seal at the top of 2016.
The announcement of organic Gatorade comes just two years after PepsiCo discontinued the naturally formulated “Gatorade Naturals” line. At the time the company said the product did not resonate with the brand’s core consumers.
Sierra Mist to Become “Mist Twst”
Beginning next spring, PepsiCo’s lemon and lime flavored soda brand Sierra Mist will be known as “Mist Twst.” A company spokesperson told Ad Age the revamp will “highlight the lemon-lime credentials of the product.” Sierra Mist, which has undergone several rebrands since its introduction in 2000, most recently underwent a product reformulation in 2014, adding stevia to decrease the soft drink’s calorie count by 20 percent.
Curry Signs Endorsement Deal with Rita
Golden State Warriors point guard Stephen Curry has inked a three-year endorsement deal with Brita. ESPN’s Darren Rovell got the scoop on the partnership, which marks the water filtration company’s first foray into the world sports marketing. Nick Vlahos, COO of Brita’s parent company Clorox, told Rovell that Curry will promote the brand via national television ads, digital marketing, in-store displays, and social media efforts. Curry also currently has endorsement deals with Under Armour, Degree, Muscle Milk, JBL and ZAMST.
Hip-Hop Upstart Talks HPP
Rapper Vince Staples recently sat down with MTV News for a year in review of hip-hop’s happenings in 2015. However when asked by MTV’s Adam Fleischer what he’d ultimately remember from the year, Staples surprisingly changed the topic to cold-pressed juice.
“It’s expensive but if you’re on the other side it’s lucrative,” Staples said. “If you fall into some money, get a work force claim or something, go open up that pressed juice bar. Get HPP – high pressure pasteurization – save you a little bit of money.”
Trader Joe’s Issues Recall Over Explosive Ginger Brew
Trader Joe’s has pulled its Triple Ginger Brew from its shelves after receiving reports of unopened bottles bursting and shattering. According to ABC News, Trader Joe’s has issued a voluntary recall of the product, distributed across the country between November 9 and December 14 of this year. The company did not offer an explanation for the issue.
“All product has been removed from store shelves and destroyed,” the company said in a statement. “Customers who have purchased the Trader Joe’s Triple Ginger Brew and encouraged to handle it with care and dispose it immediately in an outside container.”