Honest Sport Hits Shelves Next Month
Honest Tea is launching a line of organic sports drinks. The Washington Business Journal reports that ‘Honest Sport’ will debut at Whole Foods’ new Pentagon City location next week, before rolling out more widely in the grocer’s mid-atlantic region at the top of July. Available in lemon, berry, and orange flavors, Honest’s latest line extension are sweetened with organic, fair trade certified sugar and fruit juice and contain 100 calories per 16.9 oz. bottle. Honest co-founder and current ‘TeaEO Emeritus’ Seth Goldman said Honest Sport came out of his participation in a triathalon and are “designed to refresh, refuel and rehydrate athletes after rigorous activity.”
Periodic Table of Food Tech
CB Insights, a New York City-based venture capital database, has published ‘The Periodic Table of Food Tech”, profiling 119 startup companies “disrupting the way we eat and drink.” Three beverage companies were featured, including recently launched plant-based milk Ripple Foods, Silicon Valley’s favorite liquid meal replacement Soylent, and Juicero, a new countertop, cold-press juicing system. CB Insights put together the overview using data “around funding, company momentum as captured by our predictive Mosaic algorithm tracking the health of private companies, and recent deals in the space.”
Sparkling Ice CEO Talks Philly Soda Tax
Add Talking Rain CEO Kevin Klock to the list of those displeased with the city of Philadelphia’s recently passed soda tax. Klock recently spoke with Forbes about how the tax will affect beverages well beyond carbonated soft drinks, and in his case, Sparkling Ice.
“Virtually everything in the beverage aisle will be taxed,” Klock said, pointing to the bill’s definition of sugar-sweetened beverages as “soda, non-100%-fruit drinks; sports drinks; flavored water; energy drinks; presweetened coffee or tea; and non-alcoholic beverages intended to be mixed into an alcoholic drink.”
Klock added that the tax, originally meant to encourage consumers to make healthier beverage choices, has ended up becoming “a revenue grab.”
Dunkin’ Donuts Cold Brew Coming Soon
Dunkin’ Donuts is getting in on the cold brew coffee craze. According to The Boston Globe, the Canton, Mass.-based coffee chain is now serving cold brewed coffee at select locations in its Metro New York and Los Angeles markets, before a nationwide launch later this Summer. Dunkin’ Donuts’ senior vice president of brand marketing Chris Fuqua said the new coffee offering is “prepared by steeping a special blend of coffee in cold water over an extended period of time to extract a uniquely distinctive flavor from the beans. And that’s not the full extent of Dunkin’s move into third-wave coffee: CEO Nigel Travis recently told Business Insider that the company is considering entering the even more trendy nitro cold brew coffee category.