NEW YORK, (Sept. 11, 2017) /PRNewswire/ — New York born Wandering Bear Coffee is finally introducing a single serve, 11 oz. cold brew box, making it easier to enjoy your favorite coffee on the go. Certified Organic, Fair Trade and 25mg of caffeine per ounce (one of, if not the strongest on the market), is now more convenient than ever, making it easier get a cold brew fix on the way to work, at the gym or while out and about. The brand is also the first in the premium cold brew category to launch a TetraPak carton, widely recognized for sustainability.
Matt Bachmann and Ben Gordon founded Wandering Bear in 2014. Funny story: they met in grad school when each brought homemade cold brew to class. Needless to say, they ended up geeking out way more over coffee than economics.
Wandering Bear was the first brand to put cold brew coffee on tap in homes and offices via innovative box packaging. The unique format and craft packaging have become a calling card of the brand, earning them a loyal following in their home market of New York, but retailers and consumers alike were asking for something smaller.
“We’ve really listened to our consumers on this one,” said Bachmann, “love for our ‘coffee on tap’ products has been strong for years now but our loyalists have been wanting something they can take with them on-the-go. We’re excited at the new opportunities this product line will open for our brand.”
Retailers do seem to be taking notice. Within a week of launch the product will be on the shelves at Target throughout the northeast and at hundreds of independent retailers in New York, New Jersey and Connecticut (SRP $3.99). “The interest has been incredible,” noted Gordon, “and we’re excited about the trial this size and price point will help drive for our brand.”
Wandering Bear Coffee keeps getting better:
- 11 oz. Single Serve, always ready to drink
- With the launch of the 11 oz. single serve, Wandering Bear Coffee transitioned all products to use only organic coffee and carry USDA Organic certifications
- “Coffee on tap” packaging has been refreshed to disrupt grocery store shelves
Drop Matt at a line and he will send some Wandering Bear straight to your door.