This week’s new product gallery features a new energy drink from Ryse that aims to expand its budding platform, a first look at one of two new launches from Joyburst, Verve‘s exclusive new Capital One Cafe coffee blend, plus new LTOs from Ghost and Halfday.
Verve Coffee
Forget what’s in your wallet – it’s all about what’s in your mug for this special collaboration between Capital One Café and its coffee partner, specialty roaster Verve Coffee. Daybreaker is a new, classic blend exclusive to Capital One Café locations this month, with sales going to support two non-profits: REI Cooperative Action Fund, which helps make the outdoors more accessible and inclusive, and Verve Farmlevel Foundation. For more information, visit vervecoffee.com.
Ryse Energy
Splitting the difference between the protein, energy and soda trends, Ryse Energy is complementing its 16 oz. Fuel Energy line with a new 12 oz. energy drink that contains 8 grams of whey protein and 150 milligrams of natural caffeine, plus prebiotics, popularized by trending soda alternatives. Like its existing products, the line will feature well-known licensed flavors from the likes of Kool-Aid, SunnyD and Country Time. To learn more, go to rysefuel.com.
Joyburst
Joyburst’s beverage platform is expanding by aligning with a pair of major market trends: protein and soda. The Protein Coffee is launching this month and contains 30 mg of protein and 80-100 mg of caffeine per 11 oz. tetra pak carton, while the Super Soda line will launch in the next four-to-six weeks in six flavors, each packaged in a 12 oz. can. The sodas are made with prebiotics and immunity boosting ingredients. You can find more information at joyburst.com.
Phorm
AB shared a first look at its new Dana White-backed energy drink Phorm this week. Using the tagline “We do the Work,” Phorm Energy aims to deliver “energy, hydration and focus” through a zero-sugar, four-SKU line of 16 oz. cans (200mg caffeine each) in four flavors: Screamin’ Freedom, Blue Blitz, Orange Fury and Grape Smash. For more details, visit 1stphorm.com.
SunSweet
Plum juice may not be where we look first for beverage innovation, but maybe we should? SunSweet is eager to show off the fruit’s nutritional qualities with Plum Good, featuring no added sugar and 60 calories per serving, plus fiber, zinc, and vitamin C. It’s available now in 48 oz. and 4-packs of 7.5 oz. cans in national retailers like Giant, Weis Markets, Wegmans and Raleys. To learn more, go to sunsweet.com.
Halfday
Following the debut of Half & Half, prebiotic iced tea brand Halfday continues its recent hot streak of flavor releases with Tropical Tea, available exclusively at Whole Foods and on Amazon starting on National Iced Tea Day, June 10th. Expect this limited edition release to bring a taste of the tropics with vibrant notes of pineapple, passion fruit, and guava. You can find more information at drinkhalfday.com.
Ghost
If you were patiently waiting for early 2000s rock brand The Used to officially enter the energy drink game, we’ve got some big news. Keurig Dr Pepper-owned Ghost is collaborating with the band for a special edition reskin of its Cherry Limeade flavor that matches The Used’s seminal 2004 album In Love and Death. Ghost is an official partner for the band’s 25th anniversary tour, where it plays three nights in every city it stops by, and each night is set around a different album. To learn more, go to drinkghost.com.