This week’s new product gallery features (of course) more protein, courtesy of Nurri, along with a new look for De La Calle, a new Target exclusive from Unwell, and Maison Perrier’s move into sweetened (and functional) sparkling water.
REIGN
Monster’s REIGN line is jumping on the candy flavor trend with its latest release, Watermelon Sour Gummy, complete with the requisite 300mg of natural caffeine, BCAAs and zero sugar. Don’t take my word for it, either: per newly minted Super Bowl champ DeMarcus “Tank” Lawrence, “This new flavor is the bomb.” It’s now available nationwide. To learn more, head to reignbodyfuel.com.
Bizzy Cold Brew
Best known for its multiserve cold brews, Bizzy’s next innovation sees it going small, as in a three-SKU line of 2 oz. double espresso shots (100mg caffeine each). Available in Light, Dark and Medium Roast varieties, these on-the-go pick-me-ups are available now nationwide at Sprouts and select grocery stores. For more details, visit bizzycoldbrew.com.
Unwell Energy
Target is getting an exclusive flavor from podcast star Alex Cooper’s Unwell Energy brand. Peach Sorbet joins the other refreshing fruit SKUs (Cherry Lime, Passion Fruit Orange Guava, Watermelon and Pineapple Coconut) this week, priced at $2.69 per can. Learn more at drinkunwell.com.
Stiller’s
Everyone is crazy about Shirley Temples these days — count Ben Stiller among them. The actor-turned-soda-CEO is debuting Shirley Cola as the fourth flavor from his nostalgia-inspired Stiller’s Soda brand, now available at Walmart, Whole Foods and Target. For more information, visit stillerssoda.com.
De La Calle
As we reported last fall, De La Calle’s strategic brand pivot towards its new identity as a “modern Mexican soda” includes a packaging revamp, as revealed this week as part of its new “Frutas” marketing campaign. For more information, visit delacalle.mx.
Sprite
Sprite’s affiliations with basketball culture are expanding this month, as the Coke-owned CSD launches co-branded cans with select NBA teams, as well as with players from women’s 3-on-3 basketball league Unrivaled. The limited edition collection features designs for 17 NBA squads and eight Unrivaled players, “capturing the energy, attitude, and pride that define local basketball culture.” Get more details at coca-cola.com .
Bang
Monster-owned Bang continues to be the place for big flavor innovation, as seen this week with Lime Pop Drop, described as an “explosion of lime candy vibes” with a juicy punch. It’s rolling out to stores nationwide right now. To learn more about this release, visit bangenergy.com.
Nurri
With protein demand soaring and projected to continue, Nurri is well-positioned to expand its platform. The high-protein milkshake brand is launching a three-SKU family of flavored coffee creamers with 5 grams of protein, one gram of sugar and 80 calories per serving. The line is launching now in three flavors (Rich Chocolate, Sweet Cream and Salted Caramel) in 24 oz. bottles. Learn more at drinknurri.com.
Maison Perrier
When you think of a “French kiss,” does your mind instantly go towards prebiotic beverages? It does for Maison Perrier, which this week announced the launch of the fiber-boosted French Kiss, it’s first ever sweetened sparkling water. The new line, which contains 6 grams of fiber and 10% fruit juice per 12 ounce slim can, comes in four flavors: Blackberry & Lemon, Peach & Cherry, Mango & Coconut and Raspberry & Lime. French Kiss is available now on Amazon and at Harris Teeter for $8.49 per 6-pack. Get more information at maisonperrier.fr.
Bubz
Climbing Kites is preparing to expand its beverage offerings in line with product trends across bev-alc. In March, Climbing Kites will add Bubz, a line of non-alcoholic (NA) THC-infused sodas sold in 12 oz. can 4-packs. For more information, visit climbingkites.com.