Channel Check: What’s Hot and What’s Not
Coconut Water gets the zoomies!
Coconut water is still growing and Vita Coco has great growth to show for it, as do rival brands Zico, C2O, Zola, if you check out the Aseptic Juice category, where most of them reside. Here’s something new, though: the category’s strength even crosses packaging types — note the continued growth in value of bottled brands in the category, some of which don’t even have a core Tetra line. That was once nearly unthinkable.
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