Adrianne DeLuca

Adrianne DeLuca

Assistant Managing Editor, Newsletters, BevNET & NOSH

Adrianne DeLuca is the Assistant Managing Editor - Newsletters for BevNET and NOSH.

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Posts by Adrianne DeLuca

Zenso Labs Uses Alc RTDs to Showcase Upcycling Tech

After working for nearly seven years developing the technology to “craft a more sustainable sip,” Massachusetts-based Zenso Labs is toasting to its success. Last week, the company announced its entry into the beverage industry via two alcoholic RTDs – a Pear Ginger hard seltzer and a canned Moscow Mule.

Going With The Flow: Joyburst Finds Co-Packing Partner

Flow Beverage will be filling a few extra TetraPak’s ahead of the planned divestment of its Aurora, Ontario production facility. The company announced today it signed a new co-packing agreement with beverage brand Joyburst that will see 15 million Joyburst Hydration branded beverages produced from the facility each year.

Distribution: WithCo Sprouts More Company; Illicit Elixirs In Brick and Mortar

Seven months after hitting Target stores nationwide, WithCo Cocktails has found more company in the grocery channel. This week, WithCo announced it is rolling out nationwide at Sprouts Farmers Market stores. Read the full roundup for more distribution news from Illicit Elixirs, Fever-Tree, Oatly, Shroomi and Odyssey.

New Hope Ending Expo East; New Trade Event Set for 2024

Savor the nostalgia because after nearly four decades, Natural Products Expo East is on its last lap. Organizer New Hope Network confirmed in a letter to attendees yesterday that this year’s annual conference, which begins today in Philadelphia and runs through Saturday Sept 23, will be the show’s last.

Gatorade, Muscle Milk Bring Brand Recognition To New Spaces

The team over at PepsiCo-owned Gatorade and Muscle Milk are not trying to reinvent the wheel, that’s for sure. In fact, they are going deeper into their own specialized wheelhouses with the announcement of two new product lines today: Gatorade Water and Muscle Milk Plant.

How Has Three Trees Bootstrapped Through The Alt-Milk Biz?

Over its near-decade on the market, alt-milk maker Three Trees has added many different nuts, seeds and even oats into its mixes, but one ingredient – outside capital – has been left out of the recipe.

Where Will Instacart Go After The IPO? Grocery Experts Weigh In

Instacart’s IPO filing last week signaled many things – a bit of upward momentum in the overall IPO market, inklings of the potential direction e-grocery is heading and an unexpected, developing relationship with PepsiCo. But questions still remain about the future direction of the grocery-tech giant’s growth.

Design: Mayawell’s Makeover Aims To Meet Category Evolution

When Mayawell began building the identity for its prebiotic better-for-you soda in 2019, the category was still fairly nascent. Now, only four years later, consumer familiarity and well-established category leaders have inspired the brand to lean into its product’s more compelling attributes.

Distribution: Recess’ 5K Store Expansion Deepens Platform Strategy

Recess’ move to the mainstream is big on Mood. On Wednesday, the relaxation platform brand announced its largest expansion into conventional retail to-date, bringing its non-CBD Mood line, new Mocktail offerings and Mood stick packs to 5,000 new doors across the country.

Are Kids Kombucha’s Next Key Consumer?

Kombucha already has a hill to climb in winning over the tastebuds of many adult consumers – why make things any harder by targeting kids? Ask Tim Tam Tummy, a new brand offering a take on the traditional functional beverage, aimed at the pint-sized consumer group.