The Only Mix Margarita Mix and Mocktail Line
The Only Mix is a new line of high-pressure processed (HPP), cold-pressed cocktail mixers developed specifically for margarita-style drinks. Sold in 32-ounce multi-serve bottles designed for a two-parts mix to one-part alcohol ratio, the lineup includes Cucumber Margarita Mix & Mocktail, Paloma Cantarito Mix & Mocktail, and a classic Margarita Mix & Mocktail. The brand leans on a tight ingredient list of fruit juice, agave syrup, water, and salt, with the combination of HPP juice quality, well-balanced recipes, and thoughtful salinity setting these products apart from typical cocktail mixers.
Things that stand out:
- The combination of HPP cold-pressed juice and refined recipes creates a finished cocktail experience that feels fresh and intentional.
- Salt is a critical component here, adding structure and balance that makes the drinks taste closer to a freshly made margarita.
- Clean, expressive flavors that let you easily make top notch cocktails; we tested pairings with both tequila and mezcal.
- Limited ingredient decks reinforce a premium, craft-oriented positioning.
- Clear, direct packaging that quickly communicates usage and purpose.
Things to consider:
- The “Mix & Mocktail” naming may be slightly confusing, as these are better positioned as mocktail mixers rather than beverages meant to be consumed straight. While we get the notion of wanting to expand the audience, this might come at the expense of distracting the core consumer needed at the brand’s launch.
- The 32-ounce multi-serve format could be a hurdle in retail unless supported by strong on-premise or bar program placement. Single-serve or trial-size options could help broaden appeal among casual home users.
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Positioning itself as an energy option for “grown-ups,” Mōcean (pronounced “motion”) is a new caffeinated drink option from beer industry veteran Tony Vieira. The four-SKU set (Blueberry Pomegranate, Strawberry Guava, Mandarin and White Peach) contains 130 milligrams of green tea caffeine and 10 calories in each 12 oz. slim can. The drink is formulated around the immunity benefits of shiso leaf, ashwagandha, echinacea, elderberry, ginseng and zinc.
Things that stand out:
- Although the spelling might complicate pronunciation, the brand name lends to creative marketing around movement.
- Fruit-forward varieties play well into the adult positioning and juxtapose some of the candy and sweets flavor choices in the set. White Peach was our favorite.
- Low-calorie content paired with its functional ingredients like shiso leaf and echinacea differentiates the brand well in a crowded energy drink category.
Things to consider:
- The packaging design is striking, nodding to seventies psychedelic motifs. Yet, the reflective metallic base does make it difficult to read the brand callouts in some flavors’ color schemes.
- Callouts like “energizing wellness drink” and taurine-free could be styled a little more prominently so they stand out when merchandised in a grab-and-go case.
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