Adrianne DeLuca

Adrianne DeLuca

Assistant Managing Editor, Newsletters, BevNET & NOSH

Adrianne DeLuca is the Assistant Managing Editor - Newsletters for BevNET and NOSH.

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Posts by Adrianne DeLuca

Preme Relaunches With New Gut Hydration Platform

Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.

No Deal (Yet): Kroger-Albertsons Merger Denied

The proposed $24.6 billion Kroger/Albertsons mega-merger was temporarily blocked today by a federal judge, who ruled in favor of the Federal Trade Commission (FTC) suing to block the deal.

KeHE Onboards New Fee Consolidation Program

KeHE has introduced a new opt-in fee structuring program that allows emerging brands to trade associated, first-year onboarding fees for a consistent 2% flat rate, a move intended to make the distribution powerhouse “easier and more cost effective” to work with.

BevNET Live Day One: Emotional Innovation and TikTok Shop 101

BevNET Live Day One brought discussions on the true meaning of category disrupting innovations, a temperature check on the investment and M&A market, a lesson for emerging brands on how to utilize TikTok Shop and more.

How Illicit Elixirs’ Approached Prime Day Promos

With the rise of online shopping, and omnipresence of platforms such as Amazon, Walmart and Target, the pressure to outperform past promotional events is building. Forget Black Friday, according to Illicit Elixirs’ co-founder Jason Gaboriau, Amazon Prime Day events have “become a pop culture moment.”

Creator Collab: Feastables and Prime Link Over Lunchly

Online influencers and creators aren’t just making their own CPG brands – they’re doing it with each other. PRIME has joined forces with YouTube superstar MrBeasts’ chocolate company Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.

Inside Amazon Saver’s Private Label Debut

Today, Amazon announced the launch of a new brand, Amazon Saver, to bulk up its private label department; the value-focused grocery brand will be available both in Amazon Fresh stores and online.

BevNET Live Day One: Tough Calls And The Art Of Creating A New Category

BevNET Live day one brought everything from tactical discussions on navigating emerging challenges as a first-time entrepreneur and how to embrace novel marketing opportunities to insight into the current climate for investment and much more. Check it all out here.

Painful or Positive? Revamped UNFI Supplier Pact Stirs Industry Debate

There’s no question that powerhouse national distributor UNFI’s new Simplified Supplier Approach (SSA) is more streamlined than previous agreements. But that’s about the only thing everyone will agree on.