Entrepreneurial Brands Wade Through the Pricing Game
Recent news that big soda companies like PepsiCo and the Coca-Cola Co., Inc. are planning to take price increases to compensate for supplier costs has left smaller companies wondering how they should keep up. BevNET.com spoke with several entrepreneurial beverage firms who face a tough choice: increase pricing or shrink margins. And while many seem to believe that there’s strength in their higher-end retail markets, there’s always the possibility that either they will want to expand – or the bigger fish will decide to spawn in the smaller specialty ponds, as well.
