Vita Coco Chops Runa, All Products Discontinued
The Vita Coco Company’s plant-based energy drink brand Runa may be on the auction block after being discontinued, effective immediately, according to the brand’s website.
Brad Avery
Posts by Brad Avery
Eternal Water Seeks Longevity as It Ramps Up Business
Founded in 2008 by CEO Karim Mashouf, Eternal Water is a natural alkaline bottled water brand which sources and bottles its naturally alkaline spring water from its facility in Walnut Creek, California. The brand’s product portfolio is minimalist, only offering unflavored still water in 600 mL, 1 L, 1.5 L and 2.5 L varieties in single-serve and multipacks.
‘WaterTok’ Spiked Jel Sert’s Sales, Now it’s Building Around the Trend
For The Jel Sert Company, a 98-year-old family owned drink mix manufacturer with a brand portfolio featuring products like Wyler’s, Welch’s, Sunkist and more, #WaterTok has been nothing short of a revelation.
Petalfast Targets Expansion with $8M Raise
Cannabis brands accelerator and distribution platform Petalfast has raised $8 million in an equity funding round led by a group of family offices in order to support the business’s expansion into new markets.
Sprecher Brewing Co. Acquires Juvee
Marking its third acquisition since 2021, Wisconsin-based beer and craft soda producer Sprecher Brewing Company announced today it has acquired functional energy drink brand Juvee for an undisclosed sum.
Monster Previews 2024 Innovations, Bang Refresh at Investor Meeting
With its business expanding amid a rising U.S. energy drink category, Monster Beverage Corporation projected confidence in its widening product portfolio during its annual investor meeting presentation yesterday.
Nutpods CEO Haydon on Acquisition: “We’re Just a Bigger Player Now”
Nutpods founder and CEO Madeline Haydon says the plant-based coffee creamer brand is only getting started following its acquisition today by Kroger-backed investment group MPearlRock.
VUUM Marries Protein and Energy with Sparkling Beverage Launch
It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.
Carbonating Mix Brand Bobelo Makes a Break for Brick-and-Mortar
After years of operating as a small, under the radar brand sold online, powdered functional beverage maker Bobelo is making a serious push for retail. Based in Utah, Bobelo produces a line of better-for-you, functional drink mixes which add flavor and carbonation when poured into still water.
Distribution: Magic Mind Manifests in Sprouts
Functional shots brand Magic Mind will apparate into Sprouts Farmers Market stores across the country this month; Vietnamese coffee maker Nguyen Coffee Supply announced that all three of its ready-to-drink canned coffees will be included in Sprouts' Innovation Program.
Nielsen: Non-Alc Beverage Sales “Healthy” Over Christmas Despite Volume Declines
Non-alcoholic beverage sales “remained healthy” while volume sales worsened during the two-week period ending December 30, 2023, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research. Dollar sales in the two-week period rose 3.4%, compared to +3.5% in the four-weeks and +8.2% in the 52-week period.
Oatly Launches Two New Plant Milks, Seeks to “Go Deeper with Existing Customers”
After several years focused primarily on innovating in the food space, Swedish plant-based products maker Oatly is getting back to basics with two new oat milk launches: Unsweetened Oatmilk and Super Basic Oatmilk.
Rainforest Distribution Acquires New England Distributor Associated Buyers
Rainforest Distribution Corp. has acquired New England natural and specialty foods distributor Associated Buyers, the companies announced this week. According to a press release, the companies will take roughly two months to transition the Associated Buyers’ network into the Rainforest system.
With Humm Acquisition, SYSTM Homes in on Gut Health
Yesterday, California-based CPG company SYSTM Foods announced it had acquired Humm Kombucha for an undisclosed sum. The deal now places the nearly 15-year-old brand under the command of SYSTM’s executive team, which also operates two other functional beverage acquisitions - REBBL and Chameleon Organic Coffee.