At the beginning of 2023, Takeover Industries appeared to be at death’s door. But things look different now: there’s a new CEO, a rebranded product portfolio, its relationship with Manny Pacquiao is restored and at least some of the legal cases are closed. The company is now aiming to get back on track as Next Gen Beverage.
After completing its acquisition of Bang manufacturer Vital Pharmaceuticals’ assets on July 31 for $362 million, Monster co-CEO Rodney Sacks said during the company’s Q2 2023 earnings call yesterday that it is now preparing to fully integrate its former rival into the Monster Energy system.
After Matt Matros sold Limitless to KDP in 2020, the serial entrepreneur wasn’t one to spend much time doing nothing. Now, Matros is looking to the backend of the business with a trio of new ventures, including BrandRock, a specialized CPG insurance firm launching this month.
As with many beverage entrepreneurs, co-founders John Enghauser and Nicole Bray were inspired to enter the drinks game as a means of meeting their own demand – in their case for a non-alcoholic cocktail alternative. Three years later, with the introduction of its new line of THC-infused drinks, New York-based Jeng is fully embracing the call for a better buzz.
Keurig Dr Pepper (KDP) raised its full year net sales outlook from 5% to 6% growth following a strong Q2 performance in its quarterly earnings report this morning.
Scheduled to launch online August 2, the 38th anniversary of the Delta Air Lines Flight 191 crash he survived, Lucky F*ck is a line of functional, zero sugar energy drinks made with Maca, Beta-Alanine, and 200 mg of caffeine per 19.2 oz. cans.
Non-alcoholic beverage sales picked up in the two-week period ending July 15, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Retail dollar sales grew 10.1% year-over-year for the two-weeks, compared to 8.2% in the four-week period and 8.5% for the 12-weeks, according to the report.
High Brew Coffee, one of the first “third-wave” canned cold brew brands in the U.S., has been acquired by Latin American beverage portfolio company Beliv, the company announced today. Beliv is taking a 78% stake in the company.
As the lack of federal approval for CBD has pushed many infused brands to branch out beyond the hemp-derived ingredient to expand their businesses, Shimmerwood Beverages is doubling down.
Earlier this month, a report that the metalhead-approved canned water maker Liquid Death had hired Goldman Sachs to lead a possible IPO sent some heavy reverb through the financial and CPG worlds.
Convenience store retailers were excited about energy drinks but had a “slightly more pessimistic outlook” for beer trends in Goldman Sachs’ Q2 Beverage Bytes survey, citing “broader economic pressures/fears of recession [and] impacts from cooler weather."
As Damar Hamlin prepares to suit up and return to the field for the upcoming NFL season, he’s bringing that “don’t quit” attitude to, well, Don’t Quit! The protein and energy drink brand announced today that Hamlin has officially joined the company as an equity partner, marking the athlete’s first official beverage brand partnership.
KDP announced this morning that it is investing $300 million in Philadelphia-based coffee company La Colombe, making it the second largest investor in the brand with a 33% equity stake and strengthening its ambitions of moving deeper into the RTD coffee category.
Since its founding in 2020, better-for-you energy drink startup G.O.A.T. Fuel has known it wanted to establish a base in the pro sports world. Now, as its footprint has surpassed 10,000 retail accounts nationwide, the brand is ready to go all in by trademarking the phrase “Sports Energy.”
