PepsiCo’s mission to become a “Faster, Stronger and Better” company has colored its innovation slate for 2023; Pop star Jason Derulo has taken an equity stake in birch water brand TREO; Innovations in energy drinks may have played the starring role at this year’s show, but iced tea was not far behind.
Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.
Judging from the slate of new flavor innovations on display at this year’s NACS Show, consumers are looking for a little taste of paradise as Tropical SKUs debuted across beverage categories; Eternal Water targets high growth thanks to hiring 41 former Essentia employees.
Gaming lifestyle company 100 Thieves is taking its first steps into the beverage sector with Juvee, a new better-for-you energy drink brand launching online this week.
The Coca-Cola Company showcased a slate of new product innovations at this year’s annual National Association of Convenience Stores (NACS) Show, including the long-awaited expansion of the Costa Coffee brand into the U.S.
A jury sided with Monster Energy Co. in its false advertising lawsuit against Bang producer Vital Pharmaceuticals (VPX) in California federal court this week, awarding the company nearly $293 million in damages.
Global spirits conglomerate Diageo has acquired premium cold brew coffee liqueur brand Mr Black, in which it previously held a minority stake, the company announced today. Terms of the deal were not disclosed.
Bottled water brand PATH has raised $30 million in a Series A funding round led by Altos Ventures aimed at expanding its nationwide distribution footprint and supporting a new East Coast manufacturing facility.
Cactus water startup brand Caliwater has raised $2 million in a financing round backed by a slate of professional athletes, actors and musicians. The round, announced today, marks the brand’s second $2 million raise in as many years.
Liquid Death will pay stores a monthly volume-based sponsorship fee to allow accounts to purchase product through Amazon or other retailers, which can then be resold at the standard SRP.
Cannabis beverage producer Cann announced today it has acquired Toronto-based CBD drink maker Sweet Reason, marking the company’s first acquisition as it seeks to build out a platform for alcohol alternatives. Terms of the deal were not disclosed.
The California-based scented bottled water brand is preparing to relaunch this fall after supply shortages forced it into a long hibernation last year, said CEO Shawn Griffis, and will debut an expanded product portfolio including new sparkling and kids lines.
Most of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years, brands like CELSIUS and Alani Nu have seen triple-digit sales gains with much of the growth being credited to women entering the energy category.
Cloud Water Brands, the New York-based beverage company behind a line of CBD-infused and immunity drinks, has raised $5 million as part of its Series A funding to support nationwide distribution expansion.
