Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Flow: Reichenbach Comments On Return to CEO Position

Reichenbach noted that in his role as executive chairman he was still active in the brand’s daily operations, responsible for running capital markets and shareholder relations. While he worked closely with Patarnello on key decisions, Patarnello was primarily responsible for managing the executive team.

IRI: Convenience Channel Growth Slowed in Q1 Amid Inflation Woes

Convenience channel growth decelerated to 1.7% in the first quarter of the year, underperforming all other retail channels, according to market research firm IRI’s “The Convenience Store Landscape Q1 2022” report released this week.

AriZona Expands Red Tea Line As Portfolio Diversifies

After the pandemic put some of its new product plans on hold, New York-based iced tea manufacturer AriZona Beverages is beginning to reload its innovation pipeline, beginning with an expansion of its Red Tea line this summer.

Honest Tea’s Demise Leaves Brand’s Builders Mourning

Heartbreak and Confusion. Those were the feelings that hit the builders of Honest Tea – hard – on Monday after the Coca-Cola Company announced its intention to discontinue the organic beverage brand by the end of the year.

Bolthouse Plans Post-Acquisition Retail Push for Evolution Fresh

Following Tuesday’s announcement that it had acquired HPP juice brand Evolution Fresh for an undisclosed sum, Bolthouse Farms said today that it wants to quickly scale the brand in new channels nationwide after the deal closes later this year.

Tomorrow Farms and Perfect Day Partner for Animal-Free Dairy Milk Line

Food tech-focused company Tomorrow Farms is bringing its first product line to market with the launch of Bored Cow, an animal-free dairy milk produced in partnership with Perfect Day. Bored Cow is made with Perfect Day’s animal-free whey protein, which is produced via a precision fermentation process that creates replicas of dairy products without the use of animals.

Powdered Drinks: Nick Foles Invests in Mantra Labs, Bala Rolls Out to Retail

NFL quarterback Nick Foles has invested in functional powdered beverage brand Mantra Labs and will serve as an athletic advisor and brand ambassador; As online sales rise triple digits year-over-year, California-based functional powder maker Bala is expanding its footprint in brick-and-mortar retail across the country.

Out of Business: Goodwolf, Take Two to Shut Down

Amid a challenging post-pandemic market environment, two Oregon-based beverage startups are going out of business as water kefir brand Goodwolf and Anheuser-Busch InBev-backed barley milk maker Take Two both announced they will cease production this month.

Marketing: Feel The Power of Cranberries, Ocean Spray Tells Consumers

The 92-year-old, Massachusetts-based cranberry producer announced the launch of a new marketing campaign this week, called “What will you do with all that Power?”; Also, Essentia extends its 'Stop for Nothing' campaign and Annie Agar joins Rowdy Energy.

Bragg Targets ACV Gummies After Survey Reveals Confusion

Bragg Live Food Products is probing another flank in its ongoing attack on apple cider vinegar fueled gummy supplements, which it considers a threat to the business health of the 110-year-old brand.