100 Thieves Taking Gamer Cred into Energy Drinks with Juvee
Gaming lifestyle company 100 Thieves is taking its first steps into the beverage sector with Juvee, a new better-for-you energy drink brand launching online this week.
Brad Avery
Posts by Brad Avery
NACS 2022: Coca-Cola Unleashes Costa Coffee RTDs; Candy Flavored Beverages Keep Coming
The Coca-Cola Company showcased a slate of new product innovations at this year’s annual National Association of Convenience Stores (NACS) Show, including the long-awaited expansion of the Costa Coffee brand into the U.S.
Monster Awarded $293M in False Advertising Suit Against Bang
A jury sided with Monster Energy Co. in its false advertising lawsuit against Bang producer Vital Pharmaceuticals (VPX) in California federal court this week, awarding the company nearly $293 million in damages.
Diageo Acquires Cold Brew Coffee Liqueur Brand Mr Black
Global spirits conglomerate Diageo has acquired premium cold brew coffee liqueur brand Mr Black, in which it previously held a minority stake, the company announced today. Terms of the deal were not disclosed.
PATH Closes $30M Series A Round, Projects Up To 300% Retail Expansion
Bottled water brand PATH has raised $30 million in a Series A funding round led by Altos Ventures aimed at expanding its nationwide distribution footprint and supporting a new East Coast manufacturing facility.
Caliwater Raises $2 Million ‘Strategic Round’ to Support National Expansion
Cactus water startup brand Caliwater has raised $2 million in a financing round backed by a slate of professional athletes, actors and musicians. The round, announced today, marks the brand’s second $2 million raise in as many years.
Liquid Death Launches ‘Death Peddlers’ Program to Support Indie Retailers
Liquid Death will pay stores a monthly volume-based sponsorship fee to allow accounts to purchase product through Amazon or other retailers, which can then be resold at the standard SRP.
Cann Acquires Sweet Reason, Targeting Mainstream Alcohol Alternative Space
Cannabis beverage producer Cann announced today it has acquired Toronto-based CBD drink maker Sweet Reason, marking the company’s first acquisition as it seeks to build out a platform for alcohol alternatives. Terms of the deal were not disclosed.
Scent-Based Bottled Water Maker SZENT Prepares Relaunch
The California-based scented bottled water brand is preparing to relaunch this fall after supply shortages forced it into a long hibernation last year, said CEO Shawn Griffis, and will debut an expanded product portfolio including new sparkling and kids lines.
Once Overlooked, Female Consumers Now Driving Growth in Energy Drinks
Most of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years, brands like CELSIUS and Alani Nu have seen triple-digit sales gains with much of the growth being credited to women entering the energy category.
Cloud Water Raises $5 Million, Pushes Deeper Into Mainstream Retail
Cloud Water Brands, the New York-based beverage company behind a line of CBD-infused and immunity drinks, has raised $5 million as part of its Series A funding to support nationwide distribution expansion.
Aura Bora Closes Eight-Figure Funding Round, Eyes Conventional Retail Expansion
Botanical-infused sparkling water brand Aura Bora announced today the closing of a series A funding round that brings its total lifetime financing north of $10 million. The raise was led by Siddhi Capital, with additional participation from other firms as well as Waterloo co-founder Clayton Christopher.
Seth Goldman’s Just Ice Tea Launches Nationwide
Barely four months after its initial reveal, Eat the Change’s Just Ice Tea is rolling out to stores this week. Seth Goldman, co-founder of Eat the Change and Honest Tea, first announced the new line of ready-to-drink teas in June, only two weeks after The Coca-Cola Company announced it would discontinue Honest Tea by the end of this year.
Daytrip Launches Prebiotic Sodas, First Non-CBD-Infused Line
As the slow grind of regulatory bureaucracy continues to stunt expansion of the CBD beverage market, infused sparkling water and gummy maker Daytrip is the latest brand to branch outside of the hemp category with its new product line: Daytrip Prebiotic Soda.