Ghost Releases Limited Edition 7UP Flavored Energy Drink
The lifestyle sports nutrition business is launching a limited edition co-branded 7UP Lemon Lime flavor, its first cross-brand release with a KDP portfolio partner.
Brad Avery
Posts by Brad Avery
Pablo’s Mate Signs with LAD, Preps Soccer-Themed Summer Campaign
As yerba mate’s profile in the U.S. continues to grow, Los Angeles-based startup Pablo’s Mate is feeling bullish that it can help grow awareness for the tiny brand as it prepares for a big marketing push this summer.
Suja Life Files for IPO
After submitting a draft registration statement last year, Suja Life Inc. has filed for a U.S. initial public offering (IPO), revealing total 2025 revenue of $326.6 million.
Ohio Judge Blocks Hemp Ban; Texas Hemp Group Sues State Officials
Citizens of Fremont, Ohio can still get a legal buzz after a judge in Sandusky County blocked the state’s intoxicating hemp ban within city limits. The ruling could now jeopardize the ban in the rest of the state.
Distribution: Koia Brings Protein Pop to Retail with Target Launch
The clear protein line launched as a DTC and TikTok Shop exclusive earlier this year, but now is making its brick-and-mortar debut in Target, introducing a chain-exclusive flavor called Golden Whip with the expansion.
Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
Carton packaging innovator Tetra Pak broke ground on a new facility at its U.S. and Canada headquarters in Denton, Texas last month as part of an expansion of its Product Development Center.
Kombucha Town Set For Rebuild Under New Ownership
More than half a year after Pacific Northwest-based brand Kombucha Town filed for bankruptcy protection, the brand has been acquired by Boom Chaga owner The Better For You Company (BFYC).
March Brings Accelerated NA Beverage Growth, NIQ Reports
After seeing some slowdown at the beginning of last month, non-alcoholic beverage sales remained “healthy and stable” with light acceleration in the two-week period ending March 21, 2026. according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Marketing: Saint James Teams With Tarte Cosmetics
The sustainably-packaged beverage brand is releasing a limited edition variety of its Passion Fruit & Peach Green Tea flavor featuring Tarte’s logo, while the cosmetics brand is releasing tie-in maracuja juicy lip vinyls.
Protein2o Aims for ‘Elite’ Consumer Set with P2X Advanced Hydration Launch
As clear protein has opened the doors of possibility for functional beverage innovation, category-blurring brand Protein2o believes it was ahead of its time. Now, the brand is looking to seize the moment with P2X, a new premium “Advanced Hydration” line, launching this month in Target stores.
Even Mixers Influenced By Function, Notes Q CEO Frost
The average consumer’s relationship with alcohol has radically evolved over the last several years, and premium cocktail mixer brand Q Mixers is eager to evolve alongside them with its first functional innovation.
Once Upon a Coconut Names Merson President, Acquires Punch’d Energy
Premium coconut water brand Once Upon a Coconut has named Matt Merson as President, promoting him after more than two years with the company as its Chief Sales and Strategy Officer.
Hemp Industry Braces for Last Minute Action, Worst Case Scenarios, on Looming Ban
If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).
Reed’s CEO Steps Down as COO Cohane Steps Into Role, 2025 Earnings Down
After nearly a year with the Connecticut-based craft soda brand, Cyril Wallace has resigned as CEO of Reed’s, Inc. and stepped from the board of directors. COO Neal Cohane has been named as interim CEO as the board begins seeking a permanent replacement.