NEW YORK, JUNE 11, 2026 — Hightails, LLC, parent company of BLACK MARKET and HIGH STANDARD hemp-derived THC beverages, today announced a strategic partnership with Spirited Insiders, LLC, bringing together cannabis beverage innovation and decades of beverage industry expertise to accelerate retail expansion across key U.S. markets.
Under the agreement, Spirited Insiders will serve as Hightails, LLC’s primary sales partner throughout the country, helping drive growth for the company’s rapidly expanding hemp-derived THC beverage portfolio through its established network, deep experience building emerging beverage brands, and hands-on market activation capabilities, including tastings, events, trade shows, and on-trade trainings.
Founded by industry veterans WK Domico and Greg Goldhaber, Spirited Insiders brings more than 60 years of combined experience in the adult beverage industry. They currently support sales efforts in Florida, Texas, Wisconsin, Illinois, Oklahoma, South Dakota, New Jersey, Georgia, Missouri, Minnesota, Tennessee, and Puerto Rico, while also managing national account opportunities and helping establish new markets before transitioning them to internal brand teams.
“This partnership is far more than a traditional brokerage relationship,” said Adam Fagan, CRO of Hightails, LLC. “Spirited Insiders has become an integrated extension of our executive team. Black Market was the first THC product they represented, and the high demand led them to form U Proof Imports, which is now an important part of our operational activity.”
“We recognized early that THC beverages represent one of the largest opportunities in the beverage industry; recent NIQ data shows 135% YoY growth, with sales hitting $239 million as the category scales,” said WK Domico, Co-Founder of Spirited Insiders. “Consumer preferences are evolving, alcohol alternatives are gaining momentum, and innovative brands like BLACK MARKET are helping define what the future of social drinking looks like. We believe the combination of Hightails, LLC’s cannabis expertise and our 3-tier industry experience creates a powerful platform for growth.”
The partnership also leverages the capabilities of Spirited Insiders’ newly formed U Proof Imports, a white-glove distribution incubator created to help emerging beverage brands navigate route-to-market challenges and build sustainable distribution networks before scaling.
About Spirited Insiders
Spirited Insiders helps emerging beverage brands accelerate growth through proven sales strategies, market expertise, and deep industry relationships. The company specializes in helping adult beverage brands bridge critical resource gaps, build distribution, and scale efficiently through a combination of strategic consulting, sales execution, and market activation. Learn more at spiritedinsiders.com.
About U Proof Imports
U Proof Imports is an incubator and route-to-market partner for emerging beverage brands seeking distribution, operational support, and scalable growth solutions. Through a white-glove service model and entrepreneurial approach, U Proof helps brands establish strong market foundations before expanding into larger distribution networks.
ABOUT HIGHTAILS, LLC
Hightails, LLC is a beverage company redefining social drinking through hemp-derived THC innovation. As the parent company of BLACK MARKET and HIGH STANDARD, Hightails blends cannabis expertise with premium beverage formulation to create products that merge functionality and flavor. With a focus on Delta-9 THC, sophisticated branding, and consumer-driven design, Hightails is shaping the future of alcohol alternatives for modern consumers. Learn more at Hightails.com. License number - OCM-HMPD-25-01207.
###
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.