At Natural Products Expo West 2026 last week, singer Demi Lovato joined co-founders and actors Oliver Trevena and Vanessa Hudgens at the brand’s booth. In this video from the show, the trio discussed their experience being involved in the business end of a CPG brand.
Despite a dip in U.S. sales, Canadian energy drink maker GURU reported “record” quarterly net revenue of CAD$8.8 million, up 14.7% year-over-year, according to the company’s Q1 Fiscal Year 2026 earnings report today.
Despite a major loss with the Supreme Court last month, Donald Trump isn’t giving up on his tariff ambitions. The United States announced Wednesday two trade investigations; one into excess industrial capacity for 16 international trade partners and another looking at alleged forced labor.
As adaptogenic mushroom beverages see rising mainstream interest, startup functional drink brand PolkaDot made a splash at Natural Products Expo West last week with new packaging and a psychedelic booth design intended to fully launch the brand into market.
About 10 months ago, North American yerba mate pioneer Guayakí unveiled a major name change after 30 years in business, rebranding its entire portfolio to become Yerba Madre. Today, the company’s leaders say they couldn’t be happier with the results.
Like many other established CPG brands today, Tropicana Brands Group (TBG) is chasing hydration and protein with its latest product innovations.
The protein trend has opened a whole new avenue for innovation for dairy brands, and Dairy Farmers of America (DFA) showcased several new protein-rich milk products this week at Natural Products Expo West 2026 in Anaheim, Calif.
With samples rolling out on a conveyor belt, Oatly brought a funky assortment of flavor innovations to Natural Products Expo West this week, dedicating its show presence to a new line of six flavored Barista Oatmilks launching in Q3 this year.
Sporting a booth designed to look like a Premier soccer stadium at the Natural Products Expo West trade show this week, the company showcased new innovations and packaging across La Colombe’s family of coffee products.
After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.
Black Rifle Coffee Company is optimistic that it has a “streamlined platform” and “strong momentum” fueling growth, according to the company’s full year and Q4 2025 earnings report today.
As it stretches its innovation capabilities, Spindrift is introducing its first non-carbonated beverage line: Spindrift Iced Tea.
Famous for its flagship cold brews, Chameleon Coffee is testing out a new coffee style with the launch of its functional Flash Brew RTD line in all Erewhon stores this month.
Monster Beverage Corporation beat expectations in its Q4 and full year 2025 earnings report this week, posting double-digit growth for both periods.
