That’s an ethos that drove protein beverage brand Don’t Quit since its founding, and it will continue to fuel the business as it unveils a comprehensive rebrand, dropping its old name and shakes line to focus entirely on protein sodas under the new name Skypop.
Online retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail launch in the mass retail chain with a curated selection of NA wines and mocktails.
Starbucks’ core retail business showcased the proof of concept for chairman and CEO Brian Niccol’s “Back to Starbucks” strategic plan, delivering 4% global comparable store sales growth in its Q1 fiscal year 2026 earnings report today.
Mizkan America is merging mixer maker Zing Zang and legacy bitters brand Angostura into the same in-house unit as part of a strategy to grow its “Inspired Mixology” business and position the business as a category leader in cocktail mixes.
Non-alcoholic beverage sales stayed “healthy and broadly stable on a sequential basis,” despite mild volume declines, in the two-week period ending January 10, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Functional beverage maker Heywell is debuting a brand makeover as it dials in on retail expansion this year via two new strategic partnerships with BeyondBrands and Presence Marketing.
Last fall, the Florida-based beverage startup quietly unveiled new packaging for its portfolio of THC yerba mate beverages. The brand simplified its branding with a can design featuring the jungles of South America intended to help Milonga reach a broader, mainstream audience.
Buda Juice, Inc., a Texas-based manufacturer of cold-chain “UltraFresh” juice, went public this month, with shares trading on the New York Stock Exchange’s American exchange as of January 8 under the ticker symbol “BUDA.”
Massachusetts-based probiotic soda brand Culture Pop is teaming up with fellow Bay Stater Noah Kahan, a Grammy-nominated folk pop artist, for a limited edition flavor launch this month.
Jones Soda posted preliminary earnings results for its Q4 and full year 2025 report, with the craft soda maker anticipating a triple-digit net sales growth for the final three months of the year.
Juice maker Jumex USA is bringing its decades-old name to the snack aisle with a new non-beverage product: Jumex GoMix gummies, launching this month online and in select Albertsons locations in West Texas and New Mexico.
Beyond Meat is testing how far it can take its plant-based protein concept with its latest innovation, Beyond Immerse, a functional protein drink line launching Thursday as an ecommerce exclusive LTO.
As it works to grow its presence across the North American market, Canadian functional beverage maker Cove Soda has named Bryan Crowley as CEO. Crowley, a career beverage executive, most recently served as CEO of gamer energy drink brand G Fuel.
Odyssey Elixir is taking “New Year, New You” all the way as the company unveiled this week a comprehensive brand refresh, including new packaging and a new name: Odyssey Functional Energy.
