Distribution: Saint James Goes Nationwide in Costco
Saint James Iced tea is expanding its club footprint via a nationwide Costco launch, featuring a chain exclusive variety pack at all of the retailer’s U.S. locations.
Brad Avery
Posts by Brad Avery
Hemp Beverages Grew 133% Last Year, HBA Reports
Despite a looming regulatory ban, hemp beverages are booming. The category grew 133% year-over-year between 2024 and 2025, according to a new report by the Hemp Beverage Alliance (HBA).
Distribution: Big Geyser Adds Gym Weed, Gym Soda to Roster
New York metro area DSD house Big Geyser is betting on fitness-focused functional beverage brand Gym Weed, along with its modern soda sub-line Gym Soda.
Distribution: Something & Nothing Adds H-E-B to U.S. Footprint
Premium soda startup Something & Nothing can now be found in over 200 H-E-B locations across Texas, launching an exclusive 4-pack format in the retailer for the first time in the U.S. market.
People: BellRing Brands Names Next CEO
BellRing Brands, the maker of Premier Protein and Dymatize, has named Snak King chief executive Michael Axelrod as the successor to outgoing head Darcy Davenport, assuming the role of president and CEO effective July 29.
Jabin Positions as ‘Electrolyte Refresher,’ Launches New Flavor
As the hydration beverage category diversifies, Jabin is making moves to broaden its appeal with mainstream consumers, launching a new flavor and upgrading its manufacturing capabilities.
Cheeky Branches Into Canned Mixers with Botanical Tonic Launch
Cheeky, the New York-based brand best known for its line of cocktail syrups and citrus juices, is branching out into RTD mixers. Cheeky Botanicals, a new line of canned functional tonics, was showcased last week at the Summer Fancy Food Show 2026 in New York City.
New Non-Alc Bevs, BFY Soda and Pickle Lemonade at Summer Fancy Food Show
This year’s Summer Fancy Food Show in New York City had no shortage of innovation,from startups making their industry debut to established companies like Cheeky and Open Water showcasing new product launches.
Joe Tea Launches Indulgent, Clean Label Soda at Fancy Food Show
Joe Tea’s innovation engine is revving, as the three-decade-old brand unveiled several new product lines at the Summer Fancy Food Show 2026 in New York this week, including Joe’s Soda.
How Mingle Mocktails Won with Whole Foods
In this video from BevNET Live New York 2026, Laura Taylor, founder of mocktail brand Mingle, and Samantha Fletcher, senior category manager for adult non-alcoholic at Whole Foods Market, talk through how Mingle was able to break through the crowd and get a foot in the door.
Elmhurst Enters Alcohol with Oat-Based Spritz Good Day, Darling
At Summer Fancy Food Show 2026 in New York City this week, Elmhurst unveiled a new alcoholic subbrand calledGood Day, Darling – an “Amber Spritz” brewed from oats. Clocking in at 4.1% ABV per 12 oz. can, the new innovation comes in Blueberry Lemon and Strawberry Lychee flavors.
LivReal Gets Realistic with Clean Energy Drink Launch
The Boston-based, clean label energy drink startup, which launched last year, is going nationwide with distribution into all Sprouts Farmers Market stores as part of the retailer’s Forager brand discovery program.
Marketing: Sprite Celebrates Hip Hop History
Sprite is teaming up with Genius, the online music and lyrics annotation platform, to launch “The Living Tracklist,” a campaign which “reimagines” some of the most iconic hip hop songs in history as “a living, evolving canon shaped by culture, conversation and community,” according to the company.
Court Favors Revitalyte in Lawsuit, Rules Pedialyte Trade Dress Unprotectable
A trade dress lawsuit filed by the makers of Pedialyte has backfired after a U.S. district judge ruled that the brand’s trade dress “lacks distinctiveness” and is not protectable.