Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Halfday Hit with Class Action Over Gut Health Claims

Functional iced tea brand Halfday Tonics has been hit with a proposed class action lawsuit, taking aim at the brand’s stated “prebiotic benefits” despite containing just 6 grams of fiber per 12 oz. can – which the complaint claims is not nearly enough for consumers to feel any effect.

Just Ice Tea Raises $9M; Big Geyser, Polar Involved

Just Ice Tea has closed a $9 million Series B funding round, backed by investors such as Total Wine & More co-founder Robert Trone, Taste Tomorrow Ventures, Polar Strategic Ventures and executives from New York DSD house Big Geyser.

Throne Sport Coffee Nets $10M Raise, Launches DSD with Big Geyser

Patrick Mahomes-backed functional beverage maker Throne Sport Coffee is ready to build its kingdom in New York, announcing a $10 million funding round and partnering with DSD house Big Geyser for a major push into the NYC metro market this year.

Lance Collins’ Accelerator Revs Back Up as Independent Brand

On its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of founder Lance Collins, the brand is revving the engine and setting off for growth.

Refresco to Acquire SunOpta in Cash Deal

Global manufacturer Refresco has entered a definitive agreement to acquire SunOpta Inc. for $6.50 per share in cash, providing the Netherlands-based conglomerate with a major plant-based co-packer as it broadens its business outside of CSDs and packaged water.

Minute Maid to Cut Frozen Juice Line After 80 Years

The Coca-Cola Company announced this week it will discontinue the brand’s frozen lines in April, citing “shifting consumer preferences” as frozen concentrates have declined in popularity with American consumers.

Mushroom Energy Brands Take Diverging Paths to Mainstream

Startup brands Odyssey Functional Energy and Melting Forest are among the two most recognizable mushroom energy drinks on the market, but following a rebrand from Odyssey last month the two companies are now exploring different paths to growing their business.

Marketing: Evolution (Re)Fresh; Hugh Jackman Joins AG1

Cold-pressed juice brand Evolution Fresh is the latest brand to kick off the New Year with an updated look; Healthy drink mix brand AG1 has named actor, singer and dancer Hugh Jackman as its latest global ambassador.