About 10 months ago, North American yerba mate pioneer Guayakí unveiled a major name change after 30 years in business, rebranding its entire portfolio to become Yerba Madre. Today, the company’s leaders say they couldn’t be happier with the results.
Like many other established CPG brands today, Tropicana Brands Group (TBG) is chasing hydration and protein with its latest product innovations.
The protein trend has opened a whole new avenue for innovation for dairy brands, and Dairy Farmers of America (DFA) showcased several new protein-rich milk products this week at Natural Products Expo West 2026 in Anaheim, Calif.
With samples rolling out on a conveyor belt, Oatly brought a funky assortment of flavor innovations to Natural Products Expo West this week, dedicating its show presence to a new line of six flavored Barista Oatmilks launching in Q3 this year.
Sporting a booth designed to look like a Premier soccer stadium at the Natural Products Expo West trade show this week, the company showcased new innovations and packaging across La Colombe’s family of coffee products.
After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.
Black Rifle Coffee Company is optimistic that it has a “streamlined platform” and “strong momentum” fueling growth, according to the company’s full year and Q4 2025 earnings report today.
As it stretches its innovation capabilities, Spindrift is introducing its first non-carbonated beverage line: Spindrift Iced Tea.
Famous for its flagship cold brews, Chameleon Coffee is testing out a new coffee style with the launch of its functional Flash Brew RTD line in all Erewhon stores this month.
Monster Beverage Corporation beat expectations in its Q4 and full year 2025 earnings report this week, posting double-digit growth for both periods.
Los Angeles-based hydration beverage brand Hy.Q is looking to make a “big push” in its backyard this year, partnering with Los Angeles Distributing Company (LAD) as founder and CEO Rick Mochulsky aims to raise awareness and drive trial for the year-old startup.
Better-for-you soda brand Zevia touted a transformative performance turnaround in its full year and Q4 2025 earnings report this week, as the company posted a return to growth with net sales surpassing $161.3 million.
Rise Wellness is extending its Protein Pop line with Protein Pop Plus, launching in 607 Costco locations across the country this month; Better-for-you brand Zevia has unveiled upgraded packaging across its product lines, with new flavors rolling out into Walmart.
Keurig Dr Pepper (KDP) issued an updated financing plan for its proposed acquisition of coffee giant JDE Peet’s, adding an additional $1.5 billion in equity capital and dropping consideration of a partial IPO for its beverage business as it closes in on finalizing the deal in early April.
