Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

After Ups and Downs, Coke Ready to Go All In On BodyArmor

In the five years since The Coca-Cola Company paid $5.6 billion to purchase next-generation sports drink BodyArmor, it hasn’t always been smooth sailing for the brand, which was famously started by serial entrepreneurs Mike Repole and Lance Collins, along with co-founder Kobe Bryant.

RYSE Fights Back Against ‘Baseless’ Lawsuit Challenging Its Protein Claims

Functional beverage brand RYSE is defending itself against allegations made in a proposed class action lawsuit, calling claims that its Clear Protein line contains less than the advertised protein content “baseless.” RYSE was sued by California resident Daniel Ruchman in May. In a statement to BevNET, RYSE founder and CEO Nic Stella called the claims false and said the business intends to fight the lawsuit.

Christian Energy Drinks are Becoming a Thing. What’s Driving Them?

There’s been an emergence of Christian-themed energy drink startups that are putting their faith front and center. Brands like Agape Energy, 4GVN and Praise Energy have all sought to use their religious faith as the basis for their businesses.