Joe Tea Launches Indulgent, Clean Label Soda at Fancy Food Show
Joe Tea’s innovation engine is revving, as the three-decade-old brand unveiled several new product lines at the Summer Fancy Food Show 2026 in New York this week, including Joe’s Soda.
Brad Avery
Posts by Brad Avery
How Mingle Mocktails Won with Whole Foods
In this video from BevNET Live New York 2026, Laura Taylor, founder of mocktail brand Mingle, and Samantha Fletcher, senior category manager for adult non-alcoholic at Whole Foods Market, talk through how Mingle was able to break through the crowd and get a foot in the door.
Elmhurst Enters Alcohol with Oat-Based Spritz Good Day, Darling
At Summer Fancy Food Show 2026 in New York City this week, Elmhurst unveiled a new alcoholic subbrand calledGood Day, Darling – an “Amber Spritz” brewed from oats. Clocking in at 4.1% ABV per 12 oz. can, the new innovation comes in Blueberry Lemon and Strawberry Lychee flavors.
LivReal Gets Realistic with Clean Energy Drink Launch
The Boston-based, clean label energy drink startup, which launched last year, is going nationwide with distribution into all Sprouts Farmers Market stores as part of the retailer’s Forager brand discovery program.
Marketing: Sprite Celebrates Hip Hop History
Sprite is teaming up with Genius, the online music and lyrics annotation platform, to launch “The Living Tracklist,” a campaign which “reimagines” some of the most iconic hip hop songs in history as “a living, evolving canon shaped by culture, conversation and community,” according to the company.
Court Favors Revitalyte in Lawsuit, Rules Pedialyte Trade Dress Unprotectable
A trade dress lawsuit filed by the makers of Pedialyte has backfired after a U.S. district judge ruled that the brand’s trade dress “lacks distinctiveness” and is not protectable.
GT’s, Cheribundi Team Up for Shirley Temple Flavored LTO
GT’s Living Foods is in a collaborative mood. The kombucha category leader is partnering with Cheribundi to release a limited edition flavor for its Synergy line, UNITY x Cheribundi: Shirley Temple.
BevNET Live Day One Recap: Sober Curious Founders Take the Stage
BevNET Live NYC 2026 kicked off with several sit-down interviews with entrepreneurs, including several in the low ABV and non-alcoholic beverage categories who discussed the rapidly changing consumer landscape.
Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter
Canadian energy drink producer GURU is expanding its GURU Lite and Zero Sugar lines into Sprouts Farmers Market stores this month.
Ingredion to Buy U.K. Competitor Tate & Lyle in $3.6B Deal
Food and beverage ingredients producer Ingredion will acquire competing U.K. manufacturer Tate & Lyle in a $3.6 billion (2.7 billion pound) cash deal.
Wize Tea Sold to U.S. Buyer
Vancouver-based sparkling iced tea brand Wize Tea has been sold to an undisclosed acquirer, according to former CEO and founder Max Rivest.
Texas AG Opens Investigation into ‘Deceptive’ Celsius Marketing Practices
Texas Attorney General Ken Paxton has launched an investigation into Celsius Holdings, Inc., alleging the Florida-based energy drink brand has improperly marketed Celsius and Alani Nu to minors.
BodyArmor Launches FIT Sparkling Sports Drink Line
BodyArmor, the Coca-Cola Company’s premium sports drink brand, is exploring new formats for hydration with BodyArmor FIT, a new caffeinated sparkling sports drink line aiming to broaden the brand’s use occasions for consumers.
Former Nutrabolt Execs Can Keep New Jobs at Recess, Texas Judge Rules
Three former Nutrabolt executives will be able to keep their jobs at functional beverage brand Recess after a Texas federal judge rejected a request for an injunction from their former employer, so long as they do not share or use confidential information in their new roles.