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Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”
Consumers are starting to get fed up with being told what they need, rather than offered what they want, according to Tastewise’s 2027 Food and Beverage Forecast. The annual webinar claimed that the “Health Promise” made by food and beverage brands is fading from relevance and in some cases is becoming a turnoff.
The Hain Celestial Group is exiting the global market as the New Jersey-based conglomerate announced today it is selling its international business to private equity firm Aurelius for approximately $323 million.
Atlanta-based NA bottle shop The Zero Co. is opening up its business nationwide, now offering shipping across the contiguous U.S. market. Consumers can purchase beverages from the retailer’s website, thezeroco.co, with free shipping available on orders over $150.
TRIP has a new global brand ambassador, and you might have heard of her. Reality TV star Kendall Jenner is joining the relaxation beverage maker as an equity investor and spokesperson, with plans to be the face of an upcoming marketing campaign for the fast-growing functional brand.
Eight months after the launch of protein soda brand SkyPop, the rebranded version of Don’t Quit says its emphasis on flavor first has led it to rapidly reach 10,000 doors nationwide with more innovation and expansion slated for the coming months.
The hemp beverage industry is set to receive a one-month extension on the enaction of a looming U.S. hemp ban, as Congress has voted to pass a continuing resolution (CR) pushing the deadline to December 11, sending the bill to the President’s desk.
A decade spent in tech sales inspired Ross Pomerantz to create his workplace comedy persona Corporate Bro, which has since spiraled into a full-time content creation and public speaking business. Now he's heading back to the grind as the founder of Dialed Coffee Company, a new functional RTD coffee brand launching online this fall.
PepsiCo’s Pure Leaf Iced Tea brand is teaming with tennis star Amanda Anisimova for a new campaign themed around the ways that “taking a meaningful break can be a game changer.”
Liquid Death is facing two proposed class action lawsuits, both taking aim at the brand’s claims that its energy drinks contain “0g sugar” despite its use of allulose, a sweetener that has been classified by the Food and Drug Administration (FDA) as a sugar.
Bones Coffee Company has named former Celsius president and CEO Gerry David to its board of directors, the Florida-based brand announced this month.
Beekeeper Coffee is welcoming a slate of pro athlete investors, with nine new names coming to the RTD brand’s cap table including NBA stars Draymond Green and Anthony Davis, and Klutch Sports Group founder and CEO Rich Paul.
Collagen-infused tea maker Pretty Tasty is entering all Target locations nationwide, following rollouts with Sprouts Farmers Market and LifeTime Fitness earlier this year.
The non-alc category remained “healthy” but reported dollar sales growth of 3% in the two-week period ending August 8, compared with +3.5% in the four-week period, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.