Brad Avery

Brad Avery


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Posts by Brad Avery

Liquid Death Raises $23M in Series B Round

This week, the California-based brand announced it has closed a $23 million Series B funding round led by an unnamed family office. The round also saw participation from Convivialite Ventures, punk musician Fat Mike of the band NOFX, sports analyst Pat McAfee and prior investor Velvet Sea Ventures, among others.

La Colombe Signs Distribution Pact With Molson Coors

Philadelphia-based coffee roaster La Colombe has entered an exclusive partnership with Molson Coors Beverage Company to distribute the brand’s ready-to-drink coffee products in the drug and convenience channels starting in 2021, with plans to eventually transition distribution for all channels to the Molson Coors network over time.

Nielsen: Monster Sales Decelerate Over Labor Day Weekend

Monster Beverage Corp. saw dollar sales growth decelerate in the two week period ending September 19, up 4.9% year over year compared to stronger 6.6% growth in the 4-week period and a 7% increase in the 12-weeks, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Yerbae Turns to Crowdfunding Platform To Fuel Next Fundraise

Yerbae, the maker of a line of functional sparkling waters made with yerba mate, is looking to raise $10 million as it grows its national retail presence. But rather than turn to private equity and venture capital, the Arizona-based brand is turning to the public for support in launching a crowdfunding campaign through website StartEngine.

Sipp Relaunches with New Packaging, Functional Focus

Repositioning itself as a functional offering, better-for-you soda maker Sipp has discontinued its entire portfolio and relaunched with a new line of seltzers made with antioxidant-rich ingredient camu camu. The rebranded Sipp products went on sale this month on Amazon and will roll out to retailers in the Tri-State area next year.

Aramark Acquires Joyride Distribution Services, Brand Set to Re-Launch

Joyride Coffee has secured a partnership with food and beverage service provider Aramark Corporation to cover distribution and equipment service for both existing and future office accounts, the company announced Friday. Under the terms of the deal, Aramark has acquired all assets of Joyride’s delivery business and will create a new division, called Joyride by Aramark.

Distribution Roundup: Celsius Adopts DSD for Target Stores

Celsius Adopts DSD for Target Stores; Rowdy Mermaid Launches Ecommerce Platform; Hubble Adds HiTouch Distribution, Expands Whole Foods; Tea of a Kind Launches New Flavors in Southeast and Midwest; The Bitter Housewife Adds PacNW; KÖE Kombucha Adds SoCal 7-Eleven

Molson Coors Takes Minority Stake in ZenWTR

Molson Coors Beverage Company has taken a minority stake in ZenWTR, the sustainably packaged bottled water brand launched earlier this year by serial entrepreneur Lance Collins, the company announced today. Terms of the transaction were not disclosed.

Tractor Expands Nationwide Footprint with “Cool Kids” of Food Service

As the fast casual dining industry has seen an influx of new chains with focuses on rising food trends, Tractor Beverage Co. is hoping to rise with the tide by introducing better-for-you alternatives to the traditional soda fountain. In 2018, the brand launched at restaurant trade shows with a broad, multi-category portfolio of organic, non-GMO beverage products.

Bolt24 Calls Out BodyArmor in New Ad Campaign

In the competition for sports drink market share, Gatorade’s Bolt24 is pumping up its offense. The functional hydration sub-line will roll out a new ad campaign this month taking aim at rising competitor BodyArmor, calling out the Coke-backed brand by name.

Capstar Partners, CAVU’s Christopher Launch SPAC

As special purpose acquisition companies (SPACs) targeting the CPG sector have experienced a sudden surge in interest this year, Clayton Christopher is the latest food and beverage industry veteran to join the party, joining with Capstar Partners as a co-sponsor and board advisor in Capstar Special Purpose Acquisition Company

Molson Coors Announces Portfolio of Non-Alc Brands

Delivering on its promise to expand beyond alcohol into an “around the clock” beverage platform, Molson Coors Beverage Company announced this week the launch of four new non-alcoholic product lines across multiple categories that are set to begin rolling out in the coming months.

People Moves: L.A. Libations Hires Michael White, Promotes Shah and Orr

L.A. Libations Hires Kroger’s Michael White, Promotes Shah and Orr; Jones Soda Appoints Mark Murray as President; Nutrabolt Names New Chief Digital Officer, CMO Exits; Matt Swenson Takes Director of Coffee Role at Nestlé; Vita Coco Names Halima Aden “Chief Coconut Officer” to Support Global Initiative

Golden Tiger Aims to Take Turmeric to “Next Level”

In anticipation of its roll out into retail later this year with an aggressive multi-category product launch, California-based startup Golden Tiger is angling to ride the trend for immunity and anti-inflammatory functional drinks to fast success with a line of organic beverages that promote “bioactive curcumin” as its leading health ingredient.