Brad Avery

Brad Avery


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Posts by Brad Avery

PepsiCo: Sales ‘Resilient’ in 2020, Despite COVID Challenges

Despite unprecedented headwinds from the COVID-19 pandemic, PepsiCo showed “resilient” growth in its full year 2020 and Q4 earnings report this week. The company reported organic revenue growth of 4.3% for the full year and 5.7% in the fourth quarter. Net revenue for the year was up 4.8% and increased 8.8% in the quarter.

Distribution Roundup: Bimble Launches with FreshDirect; Calypso Lemonade Adds Big Geyser

New York-based CBD beverage maker Bimble has launched on grocery delivery ecommerce platform FreshDirect, making it among the first hemp-infused drinks sold on through the website; Calypso announced this week that it has entered a distribution agreement with New York DSD house Big Geyser. The move will give the Milwaukee-based lemonade brand access to over 26,000 retail doors in the New York metro area.

Beam Raises $5M Series A, Launches First Non-CBD Line

Direct-to-consumer wellness brand beam has raised $6 million in a Series A financing round, the company announced today, bringing its total funding to $12 million to date. The round was led by C2 Ventures, which previously invested in beam’s 2019 seed round, and also included investment from Obvious Ventures.

DEFY Focuses on Charity with Alkaline Water Launch

DEFY, the CBD sports drink brand co-founded by NFL Hall of Famer Terrell Davis, announced this week it will launch its first non-CBD infused product line with DEFY Water, a new bottled alkaline water for which a portion of all proceeds will support veteran, female and minority-owned nonprofits.

GT’s Living Foods Forms Science Advisory Board for Kombucha Research

GT’s Living Foods announced this week the formation of a Science Advisory Board (SAB) which will consult the kombucha maker on health and science-based research. According to GT’s founder and CEO GT Dave, the board will not only advise the company, but also communicate directly with consumers, including sharing information and up-to-date research on kombucha’s impact on overall health and wellness.

Nielsen: Non-Alc Beverage Sales Start the Year with Momentum

After velocities slowed at the end of December, total non-alcoholic beverage sales began the year strongly with accelerated momentum over the two week period ending January 23, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Cannabis Trade Group Forms Beverage Council

The American Trade Association for Cannabis and Hemp announced last week the formation of the Cannabis Beverage Council, a new industry group that will seek to support U.S. brands in both regulatory and market initiatives.

Positive Beverage Splits with Kelly Dodd Following Controversial Statements

Positive Beverage has severed ties with celebrity influencer Kelly Dodd, following controversial statements about COVID-19 by the “Real Housewives of Orange County” star. The decision to fire Dodd came this weekend after Instagram posts showing her flouting pandemic safety guidelines came under fire from fans and media.

VPX-Owned Brand Quash Seltzer Sues PepsiCo

VPX Pharmaceuticals took its legal battle against PepsiCo to a second front this week as VPX-aligned company Quash Seltzer LLC filed a lawsuit alleging the conglomerate has threatened its prospective distribution partners out of doing business.

Whey Out: Dairy-Based Brands Seek Plant-Powered Expansion

As consumers continue to embrace plant-based diets, the protein drink category is no exception to the growing trend towards vegan products. But as plant-based protein startups like OWYN and Koia grow, established companies that have long played in the animal-based sector are now looking to get in. This year, a number of protein drink makers -- from PepsiCo-owned CytoSport to enhanced water maker Protein2o -- are introducing new plant-based lines in a move to set the pace in an emerging market.

UFO Blasts Off with Clean Label Hemp Milk Line

As the market for plant-based milks grow to “out of this world” proportions, so to speak, some consumers are taking note of the sugars and preservatives used in leading brands. Enter UFO (standing for Udder Free Only), a California-based brand of premium, clean label hemp milks made with chia and oat flour.

Flow Water to Take Company Public

Flow Alkaline Spring Water will go public this spring on the Toronto Stock Exchange (TSX) as the Toronto-based beverage company plans a reverse merger with an initial public offering (IPO) that aims to raise $50 million. The announcement comes as the six-year-old brand seeks to double its U.S. footprint over the next 18 months.

‘Democratizing Investment’: Brands Turn to Equity Crowdfunding Platforms

Throughout the past decade, crowdfunding has proven to be a vital source of startup capital for young entrepreneurs looking to get off the ground. But in a crowded marketplace where companies are constantly competing for venture financing and require millions of dollars to grow their companies, platforms like Kickstarter can’t cut it for established brands.