Brad Avery

Brad Avery


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Posts by Brad Avery

With ‘Variety’ in Mind, United Sodas of America Expands Across the Country

In the war on sugar, soda has been public enemy number one for years. Now, New York-based startup United Sodas of America is looking to clean up the category’s image with a brand-driven, better-for-you line of low calorie soft drinks. After posting 10x growth online in its first year, the brand is currently expanding into retail with an ambitious 12 SKU lineup.

Distribution Roundup: Poppilu Goes Nationwide; Rowdy Mermaid Expands Adaptonic Line

Kids lemonade maker Poppilu’s distribution is popping off as the brand grows its footprint to roughly 2,500 stores nationwide; Launched into Rocky Mountain Whole Foods stores in March, Rowdy Mermaid announced that it has expanded its mushroom-based Adaptonic line into four additional Whole Foods divisions.

Danone Details Growth Plans for Harmless Harvest

Danone Manifesto Ventures (DMV) announced this week that it has acquired a majority ownership stake in coconut products maker Harmless Harvest. Speaking to BevNET, DMV CEO Laurent Marcel and Harmless Harvest CEO Ben Mand said the deal is primed to help the premium beverage and plant-based food maker to expand its presence in the global market.

Reborn on the Fourth of July: ‘Merica Energy Plots Comeback

Aiming to broaden its appeal with mainstream consumers, the Virginia-based energy drink company announced this week that it will relaunch with new packaging and flavors this weekend, with direct-to-consumer online sales beginning, appropriately, on Independence Day.

Danone Manifesto Ventures Acquires Majority Stake in Harmless Harvest

Danone Manifesto Ventures (DMV) announced today that it has acquired a majority stake in premium coconut products maker Harmless Harvest. Terms of the deal were not disclosed. Harmless Harvest is the first U.S. investment to become majority-owned by DMV, the venture arm of French multinational corporation Danone, the company said in a press release.

“The Opportunity is Real”: Breaking Down Vita Coco’s Potential IPO Buzz

Amid a wave of food and beverage companies going public, Vita Coco parent All Market Inc. is the latest to receive buzz about a potential IPO. Earlier this month, Bloomberg reported that the company is potentially planning to list shares as early as the third quarter with a potential valuation of more than $2 billion.

Nielsen: Non-Alc Beverage Sales Remain ‘Broadly Elevated’

As the industry continues to lap last year’s heightened pandemic-driven retail sales, non-alcoholic beverage sales remained “broadly elevated” in the two-week period ending June 19, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Zevia Files for IPO

Sugar-free soda maker Zevia filed for an IPO today to list on the New York Stock Exchange. The California-based company has applied to list under the ticker symbol ZVIA. Founded in 2007, Zevia produces zero calorie soft drinks naturally sweetened with stevia.

REBBL Refreshes Packaging, Focuses on Immunity

When REBBL launched in 2011, plant-based functional beverages were still a niche category with little consumer recognition. A decade later, the brand now finds itself turning to innovation in order to bring in new shoppers and stake out space within a mainstream beverage marketplace that has embraced plant-based with open arms.

Better Juice Raises $8M for Sugar-Reducing Food Tech Concept

Better Juice, an Israel-based food tech company which has developed an enzymatic technology to reduce the sugar content in fruit juice, has raised $8 million in a seed funding round that will support the company as it goes to market next year, targeting international brands.

Cleaning Up: Yerba Mate Breaks Out as Natural Energy Rises

When Guayaki launched in 1996, it sought to educate mainstream consumers about the clean and natural benefits of plant-based energy with its line of yerba mate drinks. Now, 25 years later, they may be catching on. In recent months, the yerba mate category has seen an influx of attention and innovation from startups and strategics alike.

Bear’s Fruit Expands Nationwide with New Look and New Funding

Earlier this year, Bear’s Fruit raised an undisclosed sum from Simple Food Ventures, a female-led investment firm focused on better-for-you CPG products. According to Driscoll, the company was connected with the firm by an existing investor, TQ Ventures, which had previously participated in the brand’s seed round.

Agua Bonita Wins New Beverage Showdown 21

Agua Bonita, the maker of a line of better-for-you agua fresca drinks, claimed victory during New Beverage Showdown 21 today, taking the title as the latest champion of BevNET’s biannual pitch competition.

Report: Vita Coco Plots IPO

Vita Coco parent company All Market Inc. (AMI) is planning to go public later this year with a potential valuation of $2 billion, according to media reports. According to Bloomberg, AMI -- which owns the Vita Coco, Runa and Ever & Ever brands -- could list shares by the third quarter, however plans are not finalized and are subject to change.